Latest YouGov Consumer Attitude Survey Results on Dentistry, From Denplan

LONDON, April 11, 2011 - Please find below the link to the latest Consumer Attitudes Survey from
Denplan, the payment plan specialists, released today which shows the
findings from the independent research conducted by YouGov, highlighting the
views of UK consumers about their dentistry.

www.denplansurvey.co.uk

It is the eleventh year Denplan has surveyed consumer opinion with the
objective of monitoring attitudes and identifying trends on dentistry in the
UK.

With a general election under its belt and a host of political promises
made to set the UK's dentistry to rights, what do consumers' think and feel
about their oral healthcare at the start of 2011?

- Has the current economic climate affected the way consumers feel about
their dental care?

- NHS or Private?

- What trends are emerging and what does the future look like?

Key survey results:

- Attendance is up to 78%, a rise of 3 percentage points since 2009

- 47% of consumers surveyed say they visit the dentist every 6 months, an
increase from 43% in 2009.

- 17% of respondents say they are now going to the dentist regularly in
an attempt to avoid having to pay for dental treatment.

- 12% without a payment plan said they would consider purchasing a dental
plan to help with dental costs.

Please note that Roger Matthews, Chief Dental Officer at Denplan is available for interview. To arrange please call Jenny Poynter on +44(0)7766162886.