Launch of PeerIndex - World's First Platform for Ranking Authority on the Social Web

Revolutionary Standard in Measuring Individual Opinion and Thought Leadership Across Subjects

LONDON, July 28, 2010 - PeerIndex, the first company ranking individual social authority across
all social web, launched today in London. Empowering people to realise the
value and impact of their complete social capital, PeerIndex will also help
brands to identify the genuine authorities to engage with.

Founded by Azeem Azhar and backed by leading European angels and
executives including Bill Emmott (former Editor in Chief of The Economist),
Ab Banerjee (former CEO of Raw Communications), Sherry Coutu, Stefan
Glaenzer, and Simon Gibson, the company will provide users with the ability
to be ranked and to monitor their global authority or understand their
authority on any selected topic.

Commenting on the launch PeerIndex founder Azeem Azhar said, "PeerIndex
can identify from millions of users the opinion leaders from the merely
opinionated."

PeerIndex currently indexes 1.7m of the most salient users on Twitter,
and adds an additional 10 to 20,000 per day. Any user can add their own
Facebook, LinkedIn, Twitter or blog profile directly and ensure that all
their social content is plugged into the system to be analysed. By engaging
in the ranking process this ensures that the value of every individual's
authority is recognised globally by bloggers, media, brands, employers and
other followers.

The company's technology is distinctive in a number of ways. First, it
emphasizes that authority in one subject does not equate to authority on
another. Second, it recognizes that raw follower or friend counts do not
stand for much it trying to understand opinion leadership.

The core algorithms analyse dozens of factors-including semantic
features, social network features and the actual sharing behaviour of end
users.

Azeem concluded: "PeerIndex will soon become the most trusted place to
establish a genuinely independent measure of authority. I'd like to think we
can become the global standard of social capital. Marketing, advertising,
communications and brand-led businesses will all benefit from a seismic shift
in reach and penetration that PeerIndex delivers. PeerIndex will encourage
the development of a mutually beneficial eco-system of high value opinion
makers and relevant organisations."

PeerIndex will ensure end users are recognised for their hard earned
authority.

To register, go to pi.mu/

For further information contact: Izzy Fox/Will Cameron - IF communications +44(0)7703-477818/+44(0)7890-596502; Azeem Azhar - PeerIndex +44(0)7974-222583