Life Begins Before 40 When it Comes to Insurance, Says comparethemarket.com

LONDON, March 15, 2011 - Life insurance quotes are being sought by more younger people, according
to leading price comparison website, comparethemarket.com. In the ten-month
period from last March (2010) to January 2011, more of its customers in the
21-30 and the 31-40 age brackets have come to the site to life insurance
(www.comparethemarket.com/life-insurance/) products.

Individuals under 40 have increased their searches by 6%. This shows a
greater engagement by the under-40 cohort, particularly between the ages of
21 and 30, in financial matters which directly affect them.

"This is a definite shift in savings and investment planning," comments
comparethemarket.com'sCommercial Director, Jeremy Moll. "The under-40 age
group has a clear interest in saving for the future, particularly retirement
as it is acutely aware of how deep and hard the current recession is. Also,
changes in pension structures and employer contributions mean that younger
people have to take more of an interest in what their plans look like and how
well they are doing."

The finding comes as the Office for National Statistics reported this
month that the average retirement age is creeping up - to 64.5 for men and 62
for women in 2009. The state pension age for women will rise to 65 by 2018,
and equalise for both sexes to the age of 66 by 2020 with further increase to
hit 68 scheduled by 2046. The default retirement age of 65 that employers can
impose on staff is being abolished by the government on 1 October 2011.

"People are going to be working for longer and it makes sense to start
saving earlier, not only to retire as soon as is economically possible but
also to maximise the investment window for personal options," adds Moll.

Working with some of the UK's biggest providers, comparethemarket.com
(www.comparethemarket.com/life-insurance/over-50-life-insurance/)
constantly compares the best deals and rates on the market to ensure that the
customer gets the greatest saving for them.

About Comparethemarket.com

- comparethemarket.com was launched in 2006 as a motor
insurance comparison site, offering customers a wide range of competitively
priced insurance quotes (www.comparethemarket.com/) instantly online.
It is now one of the UK's leading price comparison brands.

- As well as insurance, comparethemarket.com now also offers
comparisons on credit cards, loans, current accounts and savings accounts.

- comparethemarket.com has grown rapidly over the past three years from
50,000 monthly visitors to around 2 million a month

- comparethemarket.com actively selects its brand partners to
ensure quality service to consumers.

comparethemarket.com

For further press information, please contact: comparethemarket Press Office; Tel: +44(0)20-7861-2551, Email: comparethemarketpressoffice at goodrelations.co.uk