comparethemarket.com Achieves Complete Insight Into Customer Journeys With Speed-Trap and IS SolutionsBy Comparethemarket.com, PRNE
Wednesday, February 23, 2011
LONDON, February 24, 2011 - Insurance price comparison website comparethemarket.com has chosen
Speed-Trap, delivered by IS Solutions, to provide complete online customer
insight on visitors to its site. Speed-Trap is being used to discover how
customers of comparethemarket.com are using the site so that products,
content and offers can be optimised to enhance their user experience.
IS Solutions is a long-standing Speed-Trap partner with a trained team of
delivery personnel that will be implementing Speed-Trap on
www.comparethemarket.com. This delivery phase follows on from a
successful proof-of-concept exercise that allowed comparethemarket.com to
understand how visitor data collected by Speed-Trap could be used as a real
differentiator in its market.
Speed-Trap's tag-free technology and pre-built analytical models mean
that the implementation effort involved in instrumenting comparethemarket.com
to collect visitor intelligence is lower than for competitive solutions in
this area. IS Solutions further enhances this benefit through experience
gained from multiple deployments of this technology.
Mark Vile, Marketing Director at comparethemarket.com, commented: "The
partnership between IS Solutions and Speed-Trap provided us with the complete
solution for developing insight on consumer behaviour on our site. The
insight will in turn, enable us to improve the overall user experience."
Peter Kear, IS Solutions' Sales Director added: "IS Solutions has
assembled a portfolio of industry-leading business intelligence products and
is delighted to welcome comparethemarket.com to our list of clients that
benefit from the best in customer insight."
comparethemarket.com was launched in 2006 as a car insurance comparison
site (www.comparethemarket.com/car-insurance/), offering customers a
wide range of competitively priced insurance quotes instantly online. It is
now one of the UK's leading price comparison brands.
As well as insurance, comparethemarket.com now also offers comparisons on
credit cards (www.comparethemarket.com/credit-cards/), loans, current
accounts and savings accounts.
comparethemarket.com actively selects its brand partners to ensure
quality service to consumers.
comparethemarket.com is a trading name of BISL Limited. BISL Limited is
authorised and regulated by the Financial Services Authority.
Registered Address: Pegasus House, Bakewell Road, Orton Southgate, PE2
6YS. Registered in England number 3231094.
About IS Solutions Plc
IS Solutions provides website design and development services for public
and private sector clients. The company's solutions are underpinned by a full
range of IT services for complete peace of mind and it also provides web
analytics, content management, online risk management and security products
from leading industry vendors. IS Solutions is listed on the London Stock
Exchange (stock code ISL).
For more information, please visit www.issolutions.co.uk.
Speed-Trap is a provider of software that uses Web 2.0 technology to
capture and analyse interaction at the user interface - whatever the device
(mobile, iPhone, PDA, gaming console) or technology deployed (webpage, Adobe
AIR, Silverlight, Flash, Flex, AJAX) - to deliver complete real-time data on
every visitor and user of all online applications - complete online customer
insight. Speed-Trap's systems have come to define a new approach to the
integration of online applications into an enterprise's Information
Architecture. The system's User Interface Capture functionality provides a
definitive, flexible and reusable source of customer, behavioural, process
and performance data from any Internet, intranet or extranet application.
For more information, please visit www.speed-trap.com.
comparethemarket.com - Simon Walsh, Good Relations, Tel: +44(0)207-861-2551
E-mail: comparethemarketpressoffice at goodrelations.co.uk; IS Solutions - David Hetling, Marketing Manager, Tel:+44-1932-893333, E-mail: david.hetling at issolutions.co.uk
Tags: Comparethemarket.com, February 24, London, United Kingdom