LighterLife and the National Obesity Forum Launch The UK Obesity Barometer
By Lighterlife, PRNESunday, February 6, 2011
HARLOW, England, February 7, 2011 - LighterLife and the National Obesity Forum have launched The UK Obesity
Barometer to track weight gain in the UK.
The UK Obesity Barometer shows that around 1.2 million people in the UK
moved into the 'overweight' or 'obese' category over the festive season*
pushing levels to a new high. The LighterLife UK Obesity Barometer shows that
although overweight or obese averages decreased in some regions, overall, the
nation has piled on the pounds over the last few weeks.
Whilst over one third of people questioned before the holidays in the UK
were worried about putting on a few pounds over the festive season, the
LighterLife UK Obesity Barometer shows that, in reality, over a million
people have piled on enough weight to slip into the overweight or obese
categories (Overweight Body Mass Index (BMI) = 25-29.9, Obese BMI = 30+).
The LighterLife UK Obesity Barometer has been developed with the National
Obesity Forum to track the changing rates of obesity by region across the UK
throughout 2011.
Dr David Haslam, chair of the National Obesity Forum, said: "We all know
obesity rates are rising so we are pleased to support the LighterLife UK
Obesity Barometer as a way of tracking obesity levels and raising awareness
in the UK. People often put on weight at Christmas time, however it will be
interesting to see how many can shift the excess pounds in the next few weeks
and months. For those who have a BMI (
www.lighterlife.com/bmi_calculator.aspx) of 25 or more, they are at
increased risk of health conditions such as diabetes and heart disease, so
it's important that the weight gained is lost. The barometer will prove
invaluable to track the weight of the nation at both a regional and national
level."
The barometer will highlight weight across the regions in the UK and
people will be able to see how this fluctuates over this coming year. Tips
and advice for those worried about their weight are also provided with links
to helpful advice on the LighterLife (www.lighterlife.com/) website.
Notes to Editors:
* ICM Research UK Obesity Survey 2011
About LighterLife:
LighterLife is a weight loss (www.lighterlife.com/) and
weight-management programme for people who are one stone or more overweight
and with a body mass index of 25 or above. LighterLife offers programmes
specific to the obese and the overweight using nutritionally balanced soups,
shakes, and bars combined with specialised counselling techniques. Clients
benefit not only from rapid, safe weight loss diets (
www.lighterlife.com/) but they also learn the behavioural changes
needed to sustain it.
PR contact:
Josie Smart PR Advisor LighterLife Cavendish House Parkway Harlow Business Park Harlow Essex 5QF CM19 +44(0)1279-636998 www.lighterlife.com
Josie Smart, PR Advisor, LighterLife, Cavendish House, Parkway, Harlow Business Park, Harlow, Essex, 5QF CM19, +44(0)1279-636998
Tags: England, February 7, Harlow, Lighterlife, United Kingdom