Success for Small Luxury Hotels of the World(TM) Continues Through the New Year

By Small Luxury Hotels Of The World, PRNE
Sunday, February 6, 2011

Luxury Brand Generates Nearly US$89 Million (GBP55.5 Million) in Revenue

LONDON, February 7, 2011 - Small Luxury Hotels of the World (SLH), who is celebrating its
20th anniversary this year, has seen strong positive growth throughout 2010.
The brand enjoys a presence in more than 70 countries and is made up of over
520 of the finest, small independent hotels. Further indicators of growth
include a revenue increase of approximately 15 per cent since January 2010
and an 18 per cent increase in reservations compared to 2009.

Despite the brand's continued growth, SLH maintains strict
selection criteria when hotels are invited to join the brand or apply via the
dedicated website, The belief in quality over
quantity means that brands standards will never be compromised, with an
application acceptance rate of 5 per cent. Although this means that tapping
into new markets is not always immediate, customers are assured that only the
best in each locale will join the brand. SLH received more than 1,100
applications in 2010, 55 of which were accepted.

Since it was established 20 years ago, Small Luxury Hotels of
the World has strengthened significantly with the number of rooms across the
brand increasing from under 5,000 in the first year to nearly 26,000 today;
the average room size across the portfolio is 49. Priding itself on offering
a diverse array of hotels all sharing a single standard of excellence, 41 per
cent of SLH properties are resorts, 33 per cent are city centres and 26 per
cent are country houses.

"This is a very special year for us as we reach our 20th
anniversary," says Paul Kerr, Chief Executive Officer of Small Luxury Hotels
of the World. "Having grown from 70 hotels in 12 countries to more than 520
hotels in over 70 countries throughout the last two decades is a testament to
the fact that small, independent hotels see value in our brand and customers
trust the name. Small Luxury Hotels of the World is all about offering our
guests small hotels with big experiences while demonstrating a passion for
high service standards. It's a recipe for success that we are very proud of."

                       00 800-525-4800;

To arrange an individual interview with Paul Kerr please contact Grifco PR on +44(0)207-385-7090 or email Emma Powell Emma at

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