Linda Richardson to Provide Keynote Speech at ASTD's Virtual Sales Coaching Forum

PHILADELPHIA, March 26, 2010 - Richardson, a leading global sales training and performance improvement
firm, today announced that Linda Richardson, Founder and Executive Chairwoman
of Richardson, will be delivering the keynote speech at the American Society
of Training and Development, Sales Training Drivers Online Virtual Sales
Coaching Forum, being held on April 7-8, 2010.

During this session, Ms. Richardson will focus on how to make sales
coaching the platform for sales success. Sales organizations are struggling
to develop sales coaching cultures. The transition of sales managers into
sales coaches has been an uphill battle for many organizations. Today, the
role of sales manager as super salesperson on the team is not sustainable,
and many organizations recognize that sales coaching is the missing link to
developing high-performing teams. Ms. Richardson will explore why front-line
sales managers are the single most important people in the sales organization
in achieving goals and how sales coaching leads to high motivation and closes
performance gaps and where the carrot and stick fit in. She will focus on
participants' roles in helping put coaching at the top of their "to do"
lists.

"Coaching is the technology of sales success," says Linda Richardson. "It
is the key to motivation and performance improvement. Training and
development professionals who focus on sales coaching with their sales
managers are force multipliers. They will help their organizations achieve
levels not thought possible."

"For sales training to have real impact, it must be accompanied by a
solid and well-managed coaching approach," says Dr. Brian Lambert, Director
ASTD's Sales Training Drivers. "We are very pleased that Linda is able to
provide this relevant, actionable, and highly engaging content with the
purpose of helping sales team's succeed through better coaching in today's
economic environment."

Linda Richardson is the Founder and Chairwoman of Richardson. As a
recognized leader in the industry, she has won the coveted Stevie Award for
Lifetime Achievement in Sales Excellence for 2006, and in 2007 she was
identified by Training Industry, Inc. as one of the "Top 20 Most Influential
Training Professionals." Her new books, Perfect Selling and Sales Coaching:
Making the Great Leap from Sales Manager to Sales Coach (2nd edition), won
gold and silver medals from Sales Book Awards. Her NanoBook series on
Coaching was the gold medal winner for audio books.

The ASTD Sales Training Drivers Online Virtual Coaching Forum is designed
to provide online, interactive, and relevant opportunities to learn best
practices, ideas, and real-world solutions to some of today's toughest sales
training and performance challenges. Ms. Richardson, a New York Times Best
Selling Author will be delivering the keynote session entitled, Sales
Coaching: Leave the Carrot and Stick Behind. To register for the event,
please visit www.salestrainingdrivers.org/virtual/registration.aspx

About Richardson

Richardson (www.richardson.com) is a global sales performance
company focused on improving sales results. We do this in three ways. We
analyze the structure and talent of your sales force, we train and develop
your sales team, and we continue that development through coaching and
reinforcement. We equip your sales leaders and sales force with the skills
and strategies they need to win in today's complex selling environment. What
is unique about Richardson is how we create truly customized solutions that
change behavior and provide measurable results.

Jim Brodo, SVP Marketing of Richardson, +1-215-940-9255, jim.brodo at richardson.com