Littlewoods Europe Announces Top 10 Toys Prediction for Xmas 2010

LIVERPOOL, England, October 22, 2010 - Littlewoods Europe has revealed the top toys on every child's wish list
to Santa this year in an effort to help give parents a head start with their
shopping this Christmas.

Among the Christmas gift ideas (
www.littlewoodseurope.com/christmas/en/christmas.page) which
Littlewoods expects to be the most sought-after this year are hi-tech gadgets
such as robotic hamsters and video cameras, along with some of the more
traditional ones like dolls houses which also make an appearance.

Character toys are a huge trend in the 2010 Christmas gift ideas list,
with the success of Toy Story 3 expected to see Jet Pack Buzz Lightyear top
the list as the most likely toy to be flying off the shelves this Christmas
time.

Next on the Christmas toys (
blog.littlewoodseurope.com/top-ten-toys-for-christmas/) list are the
Zhu Zhu Pets hamsters which have already proved hugely popular. With their
fur styled into a Mohican, along with crazy moves and unique noises, they are
just as entertaining as the real rodents but require far less care. With the
addition of the latest Rock Star characters they look set to continue the
trend.

Ben 10 Ultimate Alien Ultramatrix, which gives kids the chance to enter
the world of extra terrestrials through various lights and sounds, is next on
the list, quickly followed by the ever present Lego, with the Lego city
(www.littlewoodseurope.com/lego-city/e/promo/14700006.end) fire truck
and station.

Another traditional favourite which appears this Christmas are the
Ladybird dolls sets, which actually appear twice in the top ten with the
Ladybird wooden dolls house and the Ladybird 7 in 1 doll set.

More modern toys are also represented though with the electronic learning
Vtech toys (www.littlewoodseurope.com/vtech) and there is even
something from beyond time itself with the Dr Who sonic screwdriver likely to
be in big demand.

With the official Toy Retailers Association predictions set to be
announced at the end of October, Littlewoods hopes that their own predictions
will help savvy shoppers to make an early start on their shopping so that
they can get ahead of the rush and avoid disappointment on the big day.

The full top ten list in descending order is: the Jet Pack Buzz
Lightyear, Zhu Zhu hamsters, Ben 10 Ultramatrix, Lego City fire truck, Baby
Annabel, Vtech Kidzoom, the Dr Who sonic screwdriver, the Ladybird wooden
dolls house, the Henry cleaning trolley and the Ladybird 7 in 1 doll set.

About Littlewoods Europe (www.littlewoodseurope.com/vtech)

Littlewoods.com is part of Shop Direct Group who is the UK's largest
online and home shopping retailer with sales of circa GBP1.7 billion. The
Group has 5m active customers and offers 1000's of big brands across a range
of categories including women's clothing, men's clothing, furniture and
electricals.

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great
Universal, Choice, Kays, Empire Stores and Marshall Ward.

    PR Contact:

    Michelle Miller
    Consumer PR Team
    Shop Direct Group
    Skyways House
    Speke Road
    Speke
    Liverpool
    L70 1AB
    +44(0)844-292-2570

    www.littlewoodseurope.com

PR Contact: Michelle Miller, Consumer PR Team, Shop Direct Group, Skyways House, Speke Road, Speke, Liverpool, L70 1AB, +44(0)844-292-2570