Littlewoods Europe Announces up to Half Price Toys for Christmas

SPEKE, England, December 3, 2010 - Littlewoods Europe, part of the Shop Direct Group, recently announced
that it is to offer substantial discounts on over 500 lines of children's
toys in the run up to Christmas. The offer, which includes leading toy brands
such as VTech, Lego, Disney Princess, Baby Annabell and Toy Story, will allow
customers to enjoy savings of up to 50%.

Many of the 500 toy lines included in the up to half price off offer are
tipped to be amongst the most popular brands and most wanted toys for
Christmas this year. Perennial favourites like Lego, VTech and Fisher Price
are all present and accounted for, along with licensed toys from popular film
and television shows, including Star Wars, Toy Story, Dr Who and Power
Rangers. Also on offer are modern favourites like Zhu Zhu Pets, Zingzillas
and Ben & Holly toys.

With financial uncertainty still in the air and many household budgets
under pressure this winter, customers can benefit from substantial discounts
on the toys their children really want this Christmas, allowing parents to
give their kids a Christmas to remember without placing undue strain on their
bank accounts.

A spokesperson for Littlewoods said: "With ongoing economic uncertainty
throughout Europe, household budgets are being even more challenged and mums
are having to really keep a close eye on their bank balance this Christmas.
They are becoming more and more savvy at making their budget stretch, seeking
out the best special offers, such as Littlewoods Europe discounted toy offers
to help them create the perfect Christmas."

Littlewoods Europe expects many customers in France, Germany, Spain and
Portugal to avail of its discounted toys offer and advises shoppers in these
countries that last order date for Christmas delivery is Friday 10th December
2010.

About Littlewoods Europe:

Littlewoods Europe is part of Shop Direct Group who is the UK's
largest online and home shopping retailer with sales of circa GBP1.7 billion.
It is aimed at women who want the convenience of home delivery from one of
their favourite British on-line retailers. The delivery cost is EUR5
regardless of size of order. Delivery is within 7 working days, with 28 days
home approval guarantee.

The Littlewoods Europe site features over 14000 product lines,
from core categories of clothing, including dresses and footwear, Christmas
gifts (www.littlewoodseurope.com/christmas/en/christmas.page) and
children's toys (www.littlewoodseurope.com/toys-games/e/b/5132.end)
including board games (
www.littlewoodseurope.com/toys-games/games-puzzles/e/b/5230.end), kids
games (
www.littlewoodseurope.com/toys-games/games-puzzles/childrens-games/e/b/5231.end)
and VTech toys (www.littlewoodseurope.com/vtech).

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great
Universal, Choice, Kays, Empire Stores and Marshall Ward.

    PR Contact:
    Michelle Miller
    Consumer PR team
    Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-2570

www.littlewoodseurope.com

PR Contact: Michelle Miller, Consumer PR team, Shop Direct Group, Skyways House, Speke Road, Speke, L70 1AB, +44(0)844-292-2570