Littlewoods Europe Re-launches Savoir Collection for Spring 2011

SPEKE, England, January 20, 2011 - Littlewoods Europe has launched its new season collection for Spring
2011, including their own brand Savoir range which has been restyled to suit
the modern mature woman. The Savoir range features 400 ladies fashion lines,
available in sizes 10 to 32, including petie and standard fit options.

Following extensive research and consultation with customers aged 50 and
over, Littlewoods Europe has changed the blocks and patterns used to create
the Savoir range. The hem lengths, cut of the waist and the width of the
shoulders in the garments have been adjusted to better suit the shape of the
modern mature woman.

Littlewoods Europe's Savoir collection has been designed with the modern
mature women in mind. The patterns used to cut out the garments, the choice
of fabric and the style of the collection has been created for today's women.
As women age, their body shape changes and many fashion lines do not take
this into account. The patterns and blocks used in the Savoir range have been
specially refined to ensure a more flattering fit for the mature woman.

A spokesperson for Littlewoods Europe said, "We are really excited to
have launched our Savoir range in Europe. The savoir collection has been
redefined for today's mature modern women. Following extensive research of
50-something women, we have changed the way in which we have created this
collection. It's packed with classic styles with standout detail.

"At the heart of the design process we have ensured that the collection
is fashionable yet has a flattering fit for the more mature figure. For
example, our jeans have comfort fit waistbands and tummy smoothing panels to
ensure an instantly slimmer look," she continued.

The Savoir collection (
www.littlewoodseurope.com/women/savoir/e/b/1589,4294958683.end) from
Littlewoods Europe, which includes dresses (
www.littlewoodseurope.com/women/dresses/e/b/1655.end) and women's
coats (www.littlewoodseurope.com/women/coats-jackets/e/b/1642.end) is
on sale from now.

About Littlewoods Europe:

Littlewoods Europe is part of Shop Direct Group who is the UK's
largest online and home shopping retailer with sales of circa GBP1.7 billion.
It is aimed at women who want the convenience of home delivery from one of
their favourite British on-line retailers. The delivery cost is EUR5
regardless of size of order. Delivery is within 10 working days, with 28 days
home approval guarantee.

The Littlewoods Europe site features over 14000 product lines,
from core categories of clothing, including women's dresses (
www.littlewoodseurope.com/women/dresses/e/b/1655.end), evening dresses
and women's shoes (
www.littlewoodseurope.com/women/shoes-boots/e/b/1665.end).

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, LittlewoodsIreland.ie, LittlewoodsEurope.com,
Additionsdirect.co.uk, Choice.co.uk, kandco.com and isme.com.

    PR Contact:

    Megan Gow
    Consumer PR team
    Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB

    +44(0)844-292-1083

www.littlewoodseurope.com

PR Contact: Megan Gow, Consumer PR team, Shop Direct Group, Skyways House, Speke Road, Speke, L70 1AB, +44(0)844-292-1083