Macheen Inc. Launches Global Service Platform for Internet-included Connected Devices

By Macheen Inc., PRNE
Tuesday, March 1, 2011

New Company Aims to Drive 100% Attach Rates for Consumer Electronics, Computing and Gaming Devices

AUSTIN, Texas, March 2, 2011 - Macheen Inc. formally launched today and announced the general
availability of its global service platform for Internet-included connected
devices. Backed by DFJ Mercury, a partner in the DFJ Global Network of
venture funds with a total of $7 billion capital under management, Macheen
makes it possible for consumer device manufacturers and retailers to ship
products already connected to the Internet, right out of the box, across
multiple countries and regions. Consumers enjoy no-hassle connectivity;
network operators expand their wholesale business via the booming "consumer
machine-to-machine" (consumer M2M) market; and device makers and retailers
brand their services and cement ongoing relationships with their end users.

Macheen's comprehensive, end-to-end solution is built on a unique,
scalable, cloud-based service platform and a global set of network operator
relationships. Device makers and retailers sign on as tenants of Macheen's
platform and work with Macheen to customize its "white label," pre-connected
broadband data service to best fit their device rollout plans. Macheen
manages the entire process, including payments, settlements, customer service
and more. This allows the tenant to focus on providing a truly unique
connectivity experience for its consumers. Macheen's patent pending
technology enables new content business models for always connected laptops,
tablets and other consumer electronics devices.

"We are in the beginning stages of a massively connected world," said Ned
, Managing Director at startup capital firm DFJ Mercury. "Some estimate
there will be more than 1.5 billion non-phone connected consumer devices by
2014 and a significant attendant increase in communications and connected
services on those devices. Macheen is at the forefront of enabling these
services with an innovative platform that can unlock the broader market
opportunity for all players in the eco-system."

First Publicly-Announced Tenant: Dell Inc.

Dell has chosen Macheen to power its new integrated mobile broadband
service, Dell NetReady, available on select Dell laptops in Germany, with
plans to roll out to other regions in 2011. NetReady offers flexible,
pre-connected Internet with no commitment, great value and one click access.
"Service by Macheen" ensures Dell customers have mobile broadband network
access through a new platform built on a series of Macheen's wholesale
broadband agreements with various leading network operators and related
software and services.

Catalyzing New Business Models Through "Internet-included" Connectivity

"'Internet-included' means devices ship 'hot,' already connected to the
Internet," said Richard Schwartz, CEO and President of Macheen. "Our goal is
give device makers and retailers a way to painlessly bring these devices to
the market, and to 'attach the unattached.'"

Macheen's service platform eliminates the need for device makers and
retailers to invest upfront or manage telco complexity multiplied on a global
stage. It scales across multiple regions and countries, providing the
opportunity for tenants to focus on the services that will build lasting,
profitable customer relationships.

"Business models for connected devices require they are actually
connected, but that's been really hard to pull off," said Schwartz. "Creating
something like Amazon's Kindle, where connectivity happens magically in the
background and the user just clicks and buys, was an industry innovation, but
done with a lot of heavy lifting.

"Now, with Macheen, any device maker or electronics retailer can deliver
always-available, out-of-the-box connectivity under its brand, customized to
fit its business goals, customer segments and global go-to-market needs-all
without upfront investment, complicated partner relationships or business

Experienced Team to Lead Macheen

As President and CEO of Macheen, industry veteran Richard Schwartz is
driving the success of his fourth venture-backed startup. Schwartz previously
served senior leadership positions at Openwave, Vignette and Borland. Glenda
, who brings 30 years of senior executive leadership in product
development at Fortune 500 companies and startups, is Vice President of
Products. James Trotter, with more than 15 years experience with various
industry leaders, serves as Vice President of Sales and Business Development.
Jayne Walters brings more than 30 years of high-tech financial experience to
her role as Chief Financial Officer.

Additional Information and Resources

    - Blog ( post from Macheen's CEO, Richard
      Schwartz, about the launch of the company
    - Background and bios ( on Macheen's
      seasoned executive management team
    - Follow Macheen on Twitter ( or Facebook
    - Dell NetReady announcement
    - Dell NetReady offering

About Macheen

Macheen is a leading enabler of Internet-included connected devices. Our
proven, multi-tenant cloud-based platform makes it easy to sell and market
pre-connected devices that sustain profitable relationships with the
consumers who buy them. Macheen enables new business models for device
makers, retailers, content providers and network operators alike. We deliver
breakthrough value to significantly increase adoption rates and drive market
penetration of connected devices and content services. Macheen is a global
corporation headquartered in Austin, Texas, with a wholly owned subsidiary in
Germany (Macheen GmbH).


Alisa Davis, +1-415-593-8446, Alisa.davis at, for Macheen Inc.

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