MarketsandMarkets: Small Business Banking Trends in U.S.

DALLAS, Texas, May 13, 2010 - Twenty nine million small businesses currently operate in the
U.S., and a major portion of these require financial solutions such as cash
and credit management, trade financing, payroll processing and treasury
services. Banks that have successfully targeted the small business segment
earn better net interest margin (NIM) and return on assets (ROA) compared to
banks who neglected the small business segment. The banks trying to gain a
competitive edge and bigger share of the small business markets have to be
cognizant of various behavioral, economic, regulatory and technological
challenges. Banks need to design their product portfolio to match the
requirements of the small businesses and also determine the best channel to
deliver their products.

Browse in-depth TOC on U.S. Small Business Banking Trends
www.marketsandmarkets.com/Market-Reports/small-business-banking-trends
-191.html

To meet the high financial challenges, i.e. the cost of
serving the small business owners, bankers are focusing on direct marketing.
Acknowledging that the cost of serving new customers is almost 10 times the
cost of serving existing customers, most small business bankers are involved
in up-selling and cross-selling of services to the existing customers. The
current economic environment has changed the landscape for small businesses.
If banks want to succeed in this segment, they need to be better informed
about small businesses wants and needs, provide the right product at
attractive cost, and learn how to evolve their risk profile to accommodate a
wider audience.

U.S. Small Business Banking Trends is a study of small businesses using
banking products and the changing trends in small business banking. The study
is designed to provide insights on the behavior and attitude of the small
businesses towards the banking products offered by large as well as small
banks.

    Scope of the study

    - Strategy formulation: The section talks about current and future trends
      in small business banking and addresses the key issues and
      opportunities in the small business banking industry. Detailed analysis
      of the various small business banking products such as online banking,
      merchant services, lending services, investing and insurance services,
      and HR solutions is provided so as to identify the usage, need and
      competitive strength. The section provides analysis of the key banks
      serving small businesses and discusses the market share of the key
      players.
    - Business model: The section talks about the various market entry
      strategies followed by the success of small, medium and large banks in
      small business banking industry. With the help of case studies we
      review the various pricing and product strategies adopted by the key
      players.
    - Vendor Analysis: To help banks select the most competitive service
      providers, the study provides an in-depth analysis of the vendors
      supporting banks to serve small businesses. Vendors are benchmarked
      across product complexity, features, price, return and customization to
      help you make the best choice for a service partner.

Analyst Briefing on Small Business Banking Trends in U.S. to be held on
23rd June 2010

The Banking and Financial services practice at MarketsandMarkets is
pleased to announce its Analyst Briefing Presentation on Small Business
Banking Trends in U.S.
(www.marketsandmarkets.com/Market-Reports/small-business-banking-
trends-191.html)to be held on 23rd June 2010. The briefing on Small
Business Banking Trends will benefit Banks, Non-banks and vendors offering
banking solutions to this segment.

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To register for this briefing, please click here
www.marketsandmarkets.com/AnalystBriefing/small-business-banking.asp

About MarketsandMarkets

MarketsandMarkets (M&M) is a global market research and consulting
company based in the U.S. We publish strategic advisory reportsand serve as a
business intelligence partner to Fortune 500 companies across the world.
MarketsandMarkets also provides multi-client reports, company profiles,
databases, and custom research services.

M&M Banking and Financial Services practice recognizes the
challenges that financial institutions face bringing the right products to
market. Our reports and consulting practice provide a unique perspective
allowing the financial institution to see and experience the best way to
achieve their product goals. Through a mix of case studies, primary research,
and business modeling we provide a 360degrees view to identify how you can
create, capture, and keep the value of your product and out think the
competition.

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    Ms. Sunita
    7557 Rambler Road
    Suite 727, Dallas, TX 75231
    Tel: +1-888-989-8004
    Email: sales@marketsandmarkets.com
    www.marketsandmarkets.com

Contact: Ms. Sunita, 7557 Rambler Road, Suite 727, Dallas, TX 75231, Tel: +1-888-989-8004, Email: sales at marketsandmarkets.com