MarketShare Adds CEO of GroupM Business Science, Steve Simpson, to Head Rapid Expansion in Key Markets and Global Accounts

By Marketshare, PRNE
Monday, June 13, 2011

LOS ANGELES, June 14, 2011 -

- Leading
cross-media analytics company appoints accomplished executive as
EVP, Global Accounts and Strategic Growth

MarketShare, the marketing analytics industry leader, announced
today the appointment of Steve Simpson as EVP of Global Accounts
and Strategic Growth. Based in London, Simpson will lead the
company’s efforts to drive demand for MarketShare’s growing
international operations in key markets, as well as drive strategic
growth initiatives.

(Logo:   href="">

“We are thrilled to have market-leading talent like Steve on
board. As MarketShare’s growth accelerates and as we continue to
secure key partnerships with innovators like Ticketmaster, it only
stands to reason that we must also continue to attract the
industry’s best and brightest minds to help accelerate our
success,” said Ivan Markman, COO of MarketShare. “Steve has a great
understanding of the business, a hunger for innovation and an
appreciation for MarketShare’s unique analytic and technological
solutions for marketers and agencies. With his skills and knowledge
we look forward to extending our momentum.”

“It has become clear that MarketShare is hands-down the leader
in cross-media analytics and technology, as well as social and
mobile measurement innovations. The company has great momentum now,
which speaks to the value of its reputation,” said Simpson.
“Digital is pervasive and the idea of Big Data and Analytics 2.0 is
upon us; MarketShare is leading the movement. I’m proud to be a
part of this company’s bright future.”

Steve Simpson joins MarketShare after almost eight years as the
CEO of GroupM Business Science, where he led a global practice with
over 150 professionals helping clients create value from data. In
2003, Simpson took the position of Global Director of Mindshare
ATG, working with clients to make media and marketing investment
accountable wherever that investment is made. Previously, Simpson
served as Strategic Planning Development Director at Initiative
Media where he was responsible for Unilever’s planning, consumer
insight, technology and return on investment capabilities on a
global basis.

MarketShare shows marketers where and how to drive demand across
all media, sales, price and distribution decision points based on
predictive analytic models and its proprietary MarketShare
Optimizer™ software platform. The company also has a robust
platform being deployed by marketing agencies that provides
advanced planning, budgeting and allocation decisions. The tool,
MarketShare Planner™, is driving advanced insights into cross-media
and cross-channel attribution.

About MarketShare:

MarketShare is an analytics company that enables businesses to
grow efficiently by uncovering which actions really drive results.
Founded in 2005, MarketShare has a track record of ground-breaking
innovations in data, modeling and software and has worked with over
half of the Fortune 50. MarketShare’s platform provides a
combination of technology, data, modeling and business intelligence
solutions that lead to improved decision-making, attribution and
optimization for businesses. The company is headquartered in Los
Angeles, California
with offices in San Francisco, New York,
London, Tokyo and Bangalore. For more information, please go to: href="">;
follow us on twitter href="">@marketshareco.

    Kyle Giunta 


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