MasterCard Takes Payments Technology into the Future with the Launch of M/Chip(TM) Advance
By Mastercard Worldwide, PRNEMonday, November 16, 2009
Chip Innovation Unlocks Potential for Unparalleled Integration to Improve Value and Experience of Payments Programs across the Industry
PURCHASE, New York, November 17 - MasterCard today announced the availability of M/Chip(TM) Advance. This
powerful payment platform takes traditional debit, credit and prepaid chip
cards to the next level by advancing payment functionality, facilitating
deployment of contactless applications and integrating information needed for
business applications such as transit and loyalty. The result: the potential
to deliver versatile, multi-functional payment capabilities to consumers on
one payment card.
MasterCard M/Chip Advance evolved from the proven M/Chip platform and
meets new and exciting needs identified by financial institution customers
and other industry partners. Its compatibility with current M/Chip and EMV
technology allows card issuers to utilize existing infrastructure and
investment to build both their brands and emerging businesses. With the
inclusion of MasterCard(R) PayPass(TM), M/Chip Advance also consolidates
contact and contactless platforms, bringing cost savings and operation
efficiency for issuers, vendors and other industry partners.
"The much enhanced MasterCard M/Chip Advance platform brings a new
dynamic to payments, giving issuers, acquirers and merchants everything they
need to readily provide enhanced customer value from their chip-based
programs," said Joshua Peirez, Head of Innovative Platforms, MasterCard
Worldwide. "M/Chip Advance is a solution that provides a competitive edge to
increase market share and boost industry brands at a time when cost-effective
innovation is vital to profitable growth."
Peirez added, "This new product from MasterCard is another example of its
commitment to shaping the future of payments at the heart of commerce."
Among the benefits of M/Chip Advance to issuers are:
- Potential for increased revenues and profitability by optimizing and expanding card use, enabling enhanced segmentation and providing an opening to new markets and revenue streams. - Cost efficient implementation by utilizing existing infrastructure and consolidating services on a single platform. - Opportunity for brand promotion, by improving security and the cardholder payment experience and providing cardholders with leading edge payment products.
MasterCard Chip Program Leadership
MasterCard has extensive global experience in the planning and
implementation of chip programs around the world. It can help organizations
identify, analyze and develop their business opportunities and plot a chip
integration and deployment strategy that is right for them.
MasterCard has developed a number of added-value applications that extend
and go beyond the payment security offered by MasterCard M/Chip, its
underlying chip platform. The MasterCard OneSmart suite of applications is
fully supported by M/Chip Advance and uses the features of M/Chip to optimal
effect. It enables MasterCard customers to deploy added-value business
solutions that both quickly and easily to enhance their cardholders'
experience. With the launch of M/Chip Advance, MasterCard takes chip payment
technology into the future for the industry.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes approximately 21 billion
transactions each year, and provides industry-leading analysis and consulting
services to financial-institution customers and merchants. Powered by the
MasterCard Worldwide Network and through its family of brands, including
MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers and
businesses in more than 210 countries and territories. For more information
go to www.mastercard.com.
Contacts: Erica Harvill, MasterCard Worldwide, +1-914-249-6848, Erica_harvill@mastercard.com Kaitlin Jaxheimer, Weber Shandwick, +1-212-445-8261, kjaxheimer@webershandwick.com
Erica Harvill, MasterCard Worldwide, +1-914-249-6848, Erica_harvill at mastercard.com, or Kaitlin Jaxheimer, Weber Shandwick, +1-212-445-8261, kjaxheimer at webershandwick.com
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