Meerkats Sing in Latest Comparethemeerkat Ad

LONDON, May 11, 2011 - Meerkats show off their vocal talents in the latest
comparethemeerkat advert, which aired this week. To the melody of the
children's song, "The wheels on the bus…" a young meerkat choir sings an
impassioned protest song, describing how they have been affected by people
searching incorrectly online for comparethemarket (
www.comparethemarket.com/car-insurance/) and cheap car insurance.

The ad, which aired on Sunday 1 May 2011, is the fifth
instalment in the latest series of TV and radio commercials which highlight
the plight of Meerkovo (www.meerkovo.com), the Russian meerkat village
and home of Aleksandr Orlov and his online business. The villagers are
suffering because they can no longer compare meerkats online as a result of
the UK public searching for car insurance.

The whole meerkat community shown in the adverts can also be
found online at www.meerkovo.com. Visitors to the site are able to
meet new meerkats, play games and receive exclusive online rewards, explore
the village and enter buildings including the local Queasy Mongoose Pub,
Meerkovo School, Yakov's toy shop, and Aleksandr's mansion. The website is
already attracting thousands of daily visitors and follows the success of
Aleksandr's autobiography, A Simples Life, which became a Sunday Times
bestseller.

The new advert can be seen on Aleksandr Orlov's YouTube page
www.youtube.com/comparethemeerkat

For further press information, please contact:
CTM Press Office , +44(0)207-861-2551 , Teammeerkat at goodrelations.co.uk