Meet the New Meerkats

Meerkat Billionaire Aleksandr Orlov Launches Campaign to Save Home Village From Cheap Car Insurance Threat

LONDON, December 31, 2010 - Fans of Aleksandr Orlov will today get the chance to meet a
whole community of new meerkats as the comparethemeerkat founder opens the
gates to his home village Meerkovo with a new advertisement, which makes its
TV debut on 1st January 2011.

Aleksandr has had a busy Christmas period, with his
autobiography reaching No.1 in The Sunday Times Bestseller Chart. However,
with the new advert he is turning his attention back to his business
problems. People of the UK are still confusing his site for
comparethemarket.com (www.comparethemarket.com/) and visiting
comparethemeerkat.com (www.comparethemeerkat.com/) by mistake when
looking for cheap car insurance quotes (www.comparethemarket.com/).

In his next advert Aleksandr has now turned documentary film
maker. Ably supported by Sergei, IT expert-come-boom-operator, Aleksandr has
produced a new "infomercial" about the plight of his village and the
suffering of its citizens.

Aleskandr is lifting the lid on life in his village of
Meerkovo to reveal the affect this is having on the meerkat community, which
is dependent on meerkat comparison.

For further press information, high res images or to discuss interview opportunities with Aleksandr please contact Adrian Chitty, Annie Tarling or Selen Morgan at Good Relations. Tel: +44(0)20-7861-2551, Email: TeamMeerkat at goodrelations.co.uk