The Plight of the Local School Focus of Latest Comparethemeerkat Ad

LONDON, February 12, 2011 - This weekend fans of the popular comparethemeerkat.com
campaign will be treated to a whole new 20 second advert, featuring the local
meerkat school and its meerpups.

The advert, shot as an investigative documentary, reports that
the pupils cannot use their new computer because the site they want to
access, comparethemeerkat.com, is being overloaded by UK visitors looking for
cheap car insurance.

The ad, which airs on 13 February, is the third instalment in
the latest series of TV and radio commercials which highlight the plight of
Meerkovo (www.meerkovo.com), the Russian meerkat village and home of
Aleksandr Orlov and his online business. The villagers are suffering because
they can no longer compare meerkats online - a result of people in the UK
still clogging up the site by confusing comparethemeerkat.com with
htttp://comparethemarket.com when looking for cheap car insurance.

The whole meerkat community shown in the adverts can also be
found online at www.meerkovo.com. Visitors to the site are able to
meet new meerkats, play games to cheer them up, explore the village and enter
buildings including the local Queasy Mongoose Pub, Meerkovo School, Yakov's
toy shop, and Aleksandr's mansion. The website is already attracting
thousands of daily visitors and follows the success of Aleksandr's
autobiography, A Simples Life, which became a Sunday Times bestseller.

The new advert can be seen on Aleksandr Orlov's YouTube page
www.youtube.com/user/CompareTheMeerkat comparethemeerkat.com is
cutting edge meerkat comparison website that was launch at the very
beginnings of the internet. It is also first ever website to use latest
computamabob technologies to make comparing of meerkats more
efficient than ever before.

comparethemeerkat.com has over 1400 different shaped and sized meerkats
to compare. If we can't find meerkat right for you, I will eat my cravat.

Remember, comparethemeerkat.com cannot find you cheap car insurance.
(www.comparethemarket.com/car-insurance/) All timewasters please go to
comparethemarket.com.

For further press information, high res images or to discuss interview opportunities with Aleksandr please contact Adrian Chitty, Annie Tarling or Selen Morgan at Good Relations. Tel: +44(0)20-7861-2551 , Email: TeamMeerkat at goodrelations.co.uk