Metropolitan Police Service Endorses new Cycle Register for London

LONDON, June 17, 2011 -

- With Photo

BikeRegister is delighted to announce that it has been
chosen as both the preferred cycle register and bike marking
product for London by the Metropolitan Police Service (MPS).

Operated by Selectamark, BikeRegister is the UK’s leading online
registration initiative aiming to reduce bike theft and assist in
owner recovery.

With the significant on-going investment in cycling, the rate
level of cycling continues to increase in the Capital. To sustain
this trend, it’s vital that cyclists are able to do more to protect
themselves against cycle theft.

According to MPS statistics, 45,000 bikes were stolen across all
London boroughs in the last two years.

In the past year the Metropolitan Police Service’s Cycle Task
Force have marked over 12,000 bikes in London using BikeRegister
products.

There has already been a 5% reduction in cycle theft to April
2011 compared to the previous 12 months.

BikeRegister will now supply the MPS with its bike marking kits
and secure online registration service
(www.bikeregister.com).

One of the main deciding factors for BikeRegister winning the
contract as the MPS’s preferred bike marking product and cycle
register was the fact that patrolling officers were easily able to
identify a BikeRegister mark without the need for any specialist
equipment, making immediate action against suspected bike thieves
possible.

Other reasons were the fact that BikeRegister’s database has the
Insurance and Police approved LPS 1224: Issue 3 accreditation,
ensuring that customer data is not used for other purposes, and
also that the BikeRegister system allows Police to uniquely mark
bikes with a permanent security mark which cannot be removed.

Finally, the MPS were impressed with the fact that regardless of
whether a bike is registered for free online or with the Silver
package that also includes permanent marking, BikeRegister allows
customers to download a personal logbook.

Chief Superintendent Sultan Taylor,
Cycle Task Force, MPS Safer Transport Command said:

“The Cycle Task Force encourages the
3Rs: Registration, Record and Report.

“By cyclists ensuring they have their
bikes marked there is an improved chance that their bikes if stolen
will be recovered and returned to them and the suspect brought to
justice.”

Selectamark’s Managing Director Andrew Knights added:
“BikeRegister is a proven system for reducing cycle theft and is
being successfully used by police forces throughout the UK.

“In London, we are confident that it will not only assist the
Cycle Task Force in reducing bike theft but it will also facilitate
their day-to-day work on the streets.”

In order to continue improving bike security in London, TfL and
MPS have formed a working group on cycle security. A member of
Selectamark’s team has been invited to sit on the panel.

Images can also be downloaded from our Flickr photostream:

href="www.flickr.com/photos/bikeregister">www.flickr.com/photos/bikeregister

Selectamark Security Systems plc

Trading as BikeRegister

1 Locks Court, 429 Crofton Road, Locksbottom, Kent BR6 8NL
U.K.
Tel: +44(0)1689-860757 Fax: +44(0)1689-860757
href="www.bikeregister.com/">www.bikeregister.com

BikeRegister and Selectamark are both registered trademarks of
Selectamark Security Systems plc.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from href="www.pa-mediapoint.press.net">www.pa-mediapoint.press.net
or viewed at href="www.mediapoint.press.net">www.mediapoint.press.net
or href="www.prnewswire.co.uk">www.prnewswire.co.uk.

For Press Enquiries:
Angela Singleton
BikeRegister Press Officer
Mobile: +44(0)7905-623819
Email: href="mailto:angela.singleton@selectamark.co.uk">angela.singleton@selectamark.co.uk

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