New Dating Brand 'Flirt Naughty' Launched by Global Personals Ltd

WINDSOR, England, March 4, 2011 - Global Personals Ltd (globalpersonals.co.uk/), the most successful
privately owned online dating company in Europe, has launched a new dating
site FlirtNaughty.com (www.flirtnaughty.com/) in response to consumers
requiring a "casual, fun and safe dating experience."

Coinciding with the release of blockbuster movie No Strings Attached
featuring Natalie Portman and Ashton Kutcher, FlirtNaughty.com
(www.flirtnaughty.com/) aims to connect like-minded individuals for
casual fun and more, without the pressure or end goal of a serious
relationship.

With instant messaging, status updates, member feeds, video dating,
dating diaries and more, FlirtNaughty.com (www.flirtnaughty.com/) has
plenty of site functions to help members make the most of their time on the
site. A dedicated, UK-based support team is also on hand to help members with
any queries they have, big or small.

Paul Fitzpatrick, Head of Consumer Marketing at Global Personals,
comments:

"Lots of dating sites are geared towards meeting the perfect long term
partner or your future husband or wife - some daters just aren't looking for
this. FlirtNaughty.com (www.flirtnaughty.com/) aims to inject some
casual fun into the market where members can use a variety of great site
functions to control their dating experience and get exactly what they want."

About GlobalPersonals.co.uk

Launched in 2003, Global Personals Ltd (globalpersonals.co.uk/) is
one of the largest privately owned online dating companies in Europe.
Currently employing over 85 full time staff, the company owns and operates
its own online dating sites including Singles365.com, DatingAgency.com and
FlirtFix.com, whilst its B2B service, WhiteLabelDating.com (
www.whitelabeldating.com/), offers a platform for brands and
individuals to power their own dating sites that currently includes FHM,
Cosmopolitan, Magic FM and PlentyMoreFish as users.

Global Personals has received a collection of accolades including fastest
growing company in the South East (UK), ranked 8th in the Deloitte Technology
Fast 50, placed 19th in the Deloitte Technology Fast 500 EMEA, won Digital
Business Of The Year 2010 at Digital Entrepreneur Awards and was voted Best
Software Provider and Best Affiliate Program at iDate Awards 2011.

Full resources including logos and high resolution photographs can be
obtained from our PR & Media section (globalpersonals.co.uk/pr-media).

PR Contact: Louisa Page, T: +44(0)1753-271280, E: lpage at globalpersonals.co.uk