New Series of Executive Management Briefings on Email Strategy Begins Friday 20 March

LONDON - ATTN: Feature Editors

- With Photo

Award winning email service provider Database Group Interactive will
provide a new series of Executive Briefings and Seminars on the topics of
email strategy, multichannel marketing, and data insight. The first session
on Friday 20 March will focus on Strategic Planning and will present new
benchmark findings of customer response trends across various economic
sectors.

The 20 March seminar will include group discussion on key issues faced
within e-marketing departments for planning effective campaigns, including
business objectives & priorities, ROI benchmarking, and tactical briefing,
led by DBGi’s Chairman Richard Lees.

Richard says “The seminar provides an excellent opportunity for senior
management to understand the emerging trends of multichannel marketing. We
will present publicly for the first time a strategic framework containing
5P’s that Executive Management can use to control and monitor all elements of
email activity, demonstrating how to combine technology, people, and process
for fully integrated database marketing.”

DBGi Business Development Director Guy Hanson notes “A key element of
email planning is making sure that the emails get to the inbox. Some of the
big ESPs are scaling back on the amount of time they are spending talking
about deliverability because it is not sufficiently ‘exciting’. Make no
mistake - ensuring good deliverability is an absolutely crucial element of
the planning process, and it’s essential for e-marketers to understand how to
achieve this. We are delighted to welcome back Mario Marlisa (EMEA Channel
Relations Manager for Return Path) to share some exceptionally valuable
insider knowledge on this subject.”

The objective of the workshop is to provide management with a
comprehensive yet very easy to manage planning framework for all email
activity and how that ties together with increasing market, customer, and
data insight.

Specific topics covered by the Pi Framework include:

* Planning: Business Objectives & Priorities, ROI Benchmarking, and
Tactical Briefing

* Preparation: Targeting & Relevance, Data Quality, and Copy & Creative

* Production: Broadcast Scheduling, Deliverability Management, and
Response Management

* Performance: Metrics, Analysis, and Learnings & Recommendations

* People: Insight, Interpretation and Implementation

* Integration: Multichannel campaign management, Real-time performance
tracking, and Single customer view

The current seminar will be held in London’s Covent Garden on Friday 20th
March, with complimentary breakfast available from 8.30am with a 9am start to
the session.

A complete agenda for the day is available by request to determine
suitability for attending the event and tickets are available at no charge
from today on +44(0)117-918-3500. Seats for the workshop have been limited to
25 to ensure focussed discussion. Further details are available from
www.databasegroupinteractive.co.uk/seminar

Attendees will be given a new Executive Guide detailing the Pi Framework
which they can use to help guide increasing e-marketing performance inside
their company.

Under current economic pressure, companies can use the new DBGi Pi
Framework to efficiently improve their integrated multichannel approach to
data management and e-marketing.

The importance of email is reaffirmed in a May 2008 study by research
firm Ipsos which found that 67 percent of consumers prefer email over other
online vehicles and 65 percent believe this will continue to be the case in
five years.

Email Creative And Recognition - Award Winning Innovation

Database Group Interactive introduced graphical personalization
capabilities to the UK market 12 months ago, and has built up a substantial
knowledge base since then of how best to leverage this highly effective
personalization technology.

DBGi won a “highly commended” finalist position in the e-Consultancy 2008
Marketing Innovation Awards for Personalised Image Creative (ePIC(TM))

In a recent campaign for One North East, supplementing the email creative
using ePIC(TM) has demonstrated significant response improvements compared to
non-ePIC control cells, showing a 55% increase on open rates and 130%
increase in click-through rates.

Caroline Hitchen, Brand Manager UK for One North East says: “We love the
dynamic imagery, which we believe plays a major role in helping us
communicate the unique flavour of our region. In terms of responsiveness,
enquiries, and competition entries, the results have exceeded our
expectations.”

Business Development Director Guy Hanson says: “Email marketers are
currently faced with a major challenge to create emails that grab attention.
Database Group Interactive is confident that ePIC(TM) is rapidly going to
form a crucial element in the email marketers tool kit.”

Examples of ePIC(TM) can be seen via

www.databasegroup.co.uk/news_archive.asp?10

About Database Group Interactive

One of the earliest Email Service Providers established in the UK, DBGi
is currently broadcasting over 30 million permissioned emails each month for
clients in sectors ranging from Automotive, Financial Services, Retail,
Travel, Marketing, Charities, and Leisure. Database Group Interactive
delivers self-service software or a fully managed service including email
marketing, interactive database solutions, multi channel communications and
fully database integrated campaign management.

For further information please visit:
www.databasegroup.co.uk/email_marketing.asp

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk

Contacts: Sales@databasegroup.co.uk

Source: Database Group Interactive

Media Contacts: Gavriel Shaw (Marketing Manager): Gavriel.Shaw at databasegroup.co.uk Telephone Number: +44(0)117-918-3500