New Year New Life Working With Jamie at Home

LONDON, December 22 - Many people will be looking for new beginnings in 2010, whether a
different career path or to supplement their income. With 1.6 million on a
job-seekers allowance, 2.5 million unemployed and 3 million predicted to be
unemployed by spring '10, there are many simply in need of a job.

Many will be suffering a financial hangover this Christmas, having run up
debt through the festive season. Recently reported figures surrounding debt
this Christmas will worry many individuals and families who do not know how
to cope financially in the New Year:

    - 4 million in debt to pay for Christmas
    - 6.5 million unable to pay their bills
    - 3 million still paying off debts from last Christmas

The good news: the nation's best-loved chef Jamie Oliver has a rescue
plan…

In March '09 Jamie Oliver launched a new Direct Sales Party Plan
business, Jamie at Home. A phenomenal success story, Jamie at Home provides a
serious platform to help people relieve debt or start to build a positive new
career.

Since start-up in March, Jamie at Home has set the nation alight:

    - Now 2,300 Consultants signed up
    - Almost 30,000 Parties held nationwide
    - Over 200,000 people attended Parties
    - Highest Party sale is almost GBP2,900
    - Highest monthly personal sale is over GBP8,000

Jamie at Home gives ordinary people the chance to start up their own
business in partnership with Jamie Oliver, providing a great way to earn
money, whether to supplement income or as a full-time lucrative career.
Affordable start-up costs, local training, support and flexible working
hours, coupled with a highly competitive sales plan, make it an accessible
and viable business option, empowering and rewarding at-home Mums and Dads,
those out of work or even retired.

Jamie at Home has been changing lives. With numerous real life personal
success stories, from redundancy to a successful self-employed career and
lucrative income; not only is the business attracting traditional female
saleswomen, but a growing number of men who are inspired by Jamie Oliver,
into cooking and entertaining, at-home Dads, or simply business-savvy.

The nuts and bolts:

    - Start your own business and become a Consultant for just GBP100
      (starter kit with GBP400 RRP worth of Jme products, stationery and
      literature)

    - Earn a net minimum commission of 20% on Party Sales

    - For just 2 parties a week, at average sales of GBP250 per Party, earn
      over GBP500 per month

    - Build a part-time or full-time business career, as you like

    - Flexible working hours mean you fit Parties around your life, kids and
      other work

    - Parties provide a social forum to network and have fun with friends and
      family

    - Share Jamie Oliver's passion for cooking and entertaining at home, and
      learn more about the kit and tools that go with it

    - Host a Party to find out more and earn free Jme products of your choice

At the heart of Jamie at Home lies Oliver's Jme Collection - a unique
range of affordable artisan products for kitchen and home, created in
collaboration with designers and makers from Britain and beyond. Inspired by
Jamie's relaxed approach to eating and entertaining at home, the thoughtful,
well-made range is not available on the high street and proving a roaring
success.

For further information about becoming a Jamie at Home Consultant or
hosting a Party call +44(0)844-871-2010 or visit www.jamieathome.com

For further information about becoming a Jamie at Home Consultant or hosting a Party call +44(0)844-871-2010. For further press information, contact FLAX PR, Jessica Francis e: jessica at flaxpr.com t: +44(0)20-7486-4242, Geraldine Flax Geraldine at flaxpr.com t: +44(0)7973-548-323