On the Beach: Mediterranean Summer Holidays Heat Up

MANCHESTER, July 1, 2011 -

According to On the Beach the summer holiday season is off to a
great start with many Brits heading to sunny seaside resorts in the
Mediterranean.

On the Beach, the
UK’s leading online travel agency, is hailing 2011 as a great
summer for the travel industry. According to the company, many
Brits are taking off on family holidays to the Mediterranean to
enjoy themselves at sunny resorts in Spain, Greece and Turkey.

This surge of British tourists heading abroad is couched in the
general growth of leisure travel this summer. A report published by
Pegasus Solutions, a travel
technology solutions company, showed that hotel bookings in May
increased by 8.3 per cent globally - according to On the Beach this
is a sure-fire indicator that many people are travelling abroad
this summer.

Alistair Daly, Marketing Director of On the Beach, says: “May
was a good month for the travel industry as people were very keen
to get the holiday period off to a sunny start. We saw a
particularly large amount of our customers focus on href="www.onthebeach.co.uk/l/budget-holidays">budget
holidays to seaside resorts in the Mediterranean. This is great
news as after a long, cold winter many Brits were clearly in
desperate need of a dose of sunshine.”

Daly continues: “Early indicators show that June and July will
see even more people take holidays abroad. Our customers are still
keen to save money, yet they are definitely focused on getting away
for at least a week or so: this combination of factors has made href="www.onthebeach.co.uk/flights">cheap flights to the
Mediterranean very popular.”

About On the Beach:

Founded in 1995, On the Beach is one of the UK’s leading online
travel agencies carrying over 500,000 passengers every year (ABTA
K0813). On the Beach provides value for money flights and hotels in
the world’s most popular beach holiday destinations. On the Beach
provides consumers with a huge selection of travel products, from
50 million available seats, more than 30,000 hotels around the
world, insurance and in-resort transfer partners. Customers can
book online at href="www.onthebeach.co.uk">www.onthebeach.co.uk
or by calling the UK call centre on 0870-606-07-08.

As the expert provider of DIY beach holidays to the UK market,
On the Beach is so confident of its industry leading position, it
offers a market leading price match guarantee for its customers. On
the Beach will refund the difference if a lower price is found for
the same product on any UK website*.

*Offer applies to exact product match

For more news and great deals follow href="twitter.com/onthebeachuk">@OntheBeachUK or join
the On the
Beach Facebook Fan Page.

Contact Information: Jamie Wortley, On The Beach Limited, Spectrum House, Towers Business Park, Wilmslow Road, Didsbury, M20 2SE, jamie.wortley at onthebeach.co.uk, +44-1256-412-314