Package Design Awards Celebrate Beauty & Wellness Creativity

HBA IPDA Awards Recognize Outstanding Packaging Innovations

NEW YORK, May 10, 2010 - HBA Global Expo announced that it is now accepting nominations for its
annual IPDA (International Package Design Awards) at www.hba-ipda.com.
These prestigious awards honor the year's most innovative packaging in
several categories including cosmetics, fragrance, personal care, skin care
and sustainability.

As the longest running package design awards in the beauty industry-major
brands, niche players and indie companies, have all won HBA's IPDA awards for
their stand-out package design and engineering achievements. Last year's IPDA
winners and finalists included Lancome, Bumble & Bumble, Ed Hardy, Oribe, New
Wave Fragrances, Sephora, Coty, P&G, Elizabeth Arden, Stila, Physicians
Formula, No Frizz, EOS, Alberto Culver, Urban Decay, Avon, Prive, LaPrairie,
and Dior.

Any size company can submit products that are introduced for retail from
October 1, 2009 through August 31, 2010, including suppliers, design firms
and brand manufacturers. Submissions received by May 12th will receive US$100
off the entry fee and the competition ends on June 11, 2010.

Finalists for the IPDA Awards are announced in early August and the
Category Winners and the Grand Award are revealed during the HBA Global Expo
& Conference, September 28-30, 2010 at the Jacob K. Javits Convention Center
in New York. The award finalists and winners are displayed in the IPDA
Showcase at HBA, which is the largest product development event in the
industry. More than 16,000 beauty and personal care professionals from all
over the world will be able to view the IPDA finalists up close and get
inspiration for their future packaging design plans.

"Our industry thrives on creativity and HBA Global is honored to be the
platform for packaging genius and celebrate the year's most stand-out
products," said Jill Birkett, Brand Director, Beauty & Wellness.

Judging for the IPDA is done by a "Committee of 100" made up of industry
professionals, designers, suppliers and members of the media. IPDA
submissions are evaluated on the following: originality, design concept,
creative use of new materials, components and decorating processes, technical
competency and effective brand messaging. The HBA IPDA awards are promoted
through press releases and PR Newswire, and finalists and winners receive
coverage in leading trade publications and on the HBA Global website.

The HBA IPDA Awards are sponsored by Beauty Packaging and HAPPI
magazines. For more information about the HBA IPDA Awards go to
www.hba-ipda.com or contact Nicole Bullock at +1-212-600-3117 or
nbullock@hbaexpo.com.

About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) is the leading
product development for the entire beauty community including skin care,
cosmetics, fragrance, personal care and well-being industries. For three days
the top brand manufacturers from mass to prestige, as well as independent and
niche beauty companies will gather to learn about industry trends and
discover new products from the world's leading suppliers. The HBA educational
conference is renowned for providing an unparalleled look at both the
marketing and technical drivers in the health and beauty space and provides
proven strategies for business growth. Co-located with HBA will be The Spa &
Resort/Medical Aesthetics Expo showcasing the convergence of the traditional
and medical segments of the spa and resort industry. For year round HBA
information including HBA's Honest Beauty Blog and supplier resources go to
www.hbaexpo.com.

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com