Parfum No.16 & Parfum No.27

LONDON, August 24, 2011 -

- With Photo

- TOPMAN Launch their First Fragrance and Grooming Range

This September will see the long-awaited launch of TOPMAN’s fragrance and grooming range. After five years of careful research and deliberation, TOPMAN has chosen to work independently from the major corporate licensing agencies, instead choosing to work in-house alongside industry nose and creator of Agent Provocateur parfum - Azzi Glasser.

The range - which will launch exclusively in TOPMAN Oxford Circus and SELFRIDGES department stores on 22nd of September 2011 before going nationwide to all Boots and remaining TOPMAN stores a week later - will consist of two eau de parfum fragrances; 16 and 27, and an essential core hair and body range offering hair putty,  body wash, deodorant,and a body spray, all carrying the 27 fragrance.

“For TOPMAN to be taken seriously in the toiletries arena it was crucial to make sure that we were able to produce a range of grooming products that were both affordable and luxurious at the same time. A first on the High St. we weren’t interested in producing a range just for the sake of it. Artistic integrity is paramount in everything we do as a brand and this range follows the same exacting high brand values resulting in beautiful products that we are all proud and excited by.” GORDON RICHARDSON - DESIGN DIRECTOR, TOPMAN

The decision to take the creative in-house and work with Azzi has meant that stronger focus on important elements has been possible. The quality of ingredients used in the formulations has been paramount - resulting in products which carry artisanal integrity and depth of quality. In addition it has meant that the fragrances can be delivered beautifully packaged to the TOPMAN customer at a very honest and reasonable price of £15.

“I wanted to create fragrances that would really stand-out in today’s congested marketplace and for me it is essential to have the best quality of ingredients that can represent the brand’s personality and lead the High Street. This was challenging in sourcing the perfect ingredients to fit the two concepts for men, and designing and tooling all the componentry that will visually portray the cool and edgy image of the TOPMAN consumer. We have designed a prestige brand in fragrance at an effective and alluring price point.” AZZI GLASSER - PERFUME DESIGNER

The two eau de parfum fragrances are identified by their original formulation numbers - 16 and 27 - which is reflected within the creative of the packaging.

“We chose high quality hand-picked ingredients that will all play a specific part in the creation and the molecular structure to the fragrances. No.16 gives a sense of cool fresh air on top using three key notes, bergamot, poivre and a woody/ozone accent which is amplified by the heart and edgy base of amber, labdanum and musks which leaves a unique signature that plays with body temperature. No.27 had to have ingredients that would be addictive and distinctive, we chose a wild accord of clarysage, anise and neroli with a magnetic character of vetiver and nutmeg for the heart and added tenacity to the end composition with four notes of oakmoss, frankincense, cedarwood and skin penetrated musks.” AZZI GLASSER - PERFUME DESIGNER.

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For further information on the launch of TOPMAN’s first signature fragrance range please contact
UK KELLY REED - PR MANAGER  T.+44(0)20-7291-2721 e.kelly.reed@topman.com

For all sample requests please contact
JOE WILLIAMS  T.+44(0)20-7927-1276  e.joe.williams@topman.com
US MICHAEL ZAKRZEWSKI - PUBLICIST  T.+1-212-966-9555 X.405  e.michael.zakrzewski@topman.com

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