Plant-It(R) - The Paper That Also Grows Into Herbs
By Oakthrift Corporation Ltd, PRNESunday, November 29, 2009
LONDON, November 30 - Oakthrift Corporation Limited, the company behind a number of well known
branded home and garden products successfully introduced Plant-It(R), the
paper that grows into flowers last year to the UK Market will be launching a
new range of Plant-It(R) Cards that will grow into Herbs.
Plant-It(R) paper is made from a unique manufacturing process which
impregnates paper made from recycled cotton with seeds. When planted, each
handmade seed paper sheet acts like mulch to retain moisture for the seeds.
So when someone has finished with the card they simply plant it indoors or
outside following the simple instructions included, and they will be amazed
at how it will grow into beautiful flowers or herbs.
Following the strong growth in the "Grow your own" market, Homebase were
quick to recognise the uniqueness of the product and as a result of a very
successful test in 220 stores, the DIY Store has now ranged the concept as a
permanent fixture in 330 stores. From the new year a range of Plant-It(R)
cards will be available that grow into herbs.
Group Sales director, Anthony Freedman commenting on the success of the
test said, "Homebase are extremely pleased with the results of the recent
test which beat all expectations and it is not surprising why they have
ranged such a brilliant product so quickly. Governments around the world are
encouraging everyone to recycle, so what could be better than to send someone
a card that when they have finished with it, the card is merely planted and
it grows into flowers. The promotional side of Plant-It(R) was launched
earlier in the year through our promotional umbrella division with great
success and as a result has given rise to new retail opportunities which we
are developing."
Mr Freedman went on to say, "There has been an extremely positive
reaction from everyone who see Plant-It(R) for the first time and the
interest in Plant-It(R) has been truly phenomenal. We are delighted that
Homebase is behind our product and we are confident that the range of cards
being stocked will sell through very quickly."
The Public's increasing appetite for eco friendly products will ride
perfectly on the back of the success of the "Grow your own range" in Homebase
and now shoppers will easily be able to buy Plant-It(R) cards from their
local branch of Homebase and fully demonstrates their green credentials when
sending family and friends a Plant-It(R) card. Website:
www.plant-itcards.com
Note to editors:
Plant-It Cards(R) is a registered trademark of Oakthrift
Corporation Limited For more information about Plant-It(R) seeded paper,
please contact Simon Woolf email: simon@oakthrift.com
The Umbrella Division is one of the UK's leading suppliers of Umbrellas,
manufactured to clients exacting specifications and are guaranteed by a full
manufacturers no quibble lifetime warranty. Oakthrift has a prestigious list
of blue chip customers reads like a who's who of the top 2,000 world class
companies.
The Home, Garden & Pet Division has the reputation within the industry of
introducing exciting innovative product ranges into the UK market that make
life so much easier. Oakthrift is the name behind thousands of branded
products sold by major retailers every day.
Plant-It(R) Cards is a registered trademark of Oakthrift Corporation
Limited
www.oakthrift.com
Oakthrift Corporation Limited, Unit 9C Chester Road, Borehamwood, Hertfordshire, WD6 1LT, Tel: +44(0)20-8327-0222
Tags: England, London, Oakthrift Corporation Ltd