Playa Games Launches a New Browser Game With Revolutionary Graphic Quality

HAMBURG, Germany, March 17, 2011 - The Hamburg-based browser games developer and publisher Playa Games GmbH
(www.playa-games.com) announces the launch of the open beta of its new
browser game "BloodGame", a role-playing game featuring a sinister vampire
setting. According to CEO Hannes Beuck, "BloodGame" surpasses previous
browser games with its revolutionary graphics quality and twisting story.
With the launch of "Blood Game", the company expects to double the number of
currently 10 million players to 20 million in the coming months.

In the last financial year, Playa Games reported a growth in players and
revenue of 1,000%. "The continuing rapid growth of the number of players in
our industry guarantees lasting success," said Beuck. "However, the type of
user also plays a role. We focus on markets with players who are loyal to
high-quality browser games and willing to reward quality with in-game
purchases. Not just the quantity but also the quality of the gaming community
is relevant for the future of the games industry."

The developer of milestone browser games "Shakes & Fidget" and
"SoccerStar" aims to take browser games to a higher level with every new
game. For Playa Games the key to its success comes from consistently
leveraging its team know-how efficiently. "We have a highly experienced and
motivated development team. Their high commitment makes it possible to meet
our quality demands and to develop next-generation browser games," said
Beuck. The high level of quality is not limited to the graphics; the German
BloodGame version also features character speech by the German voice artists
for famous Hollywood films such as "The King's Speech", "Mission Impossible
1-3" and "Spiderman 1-3".

Playa Games, the shooting star in the browser game industry, is also
happy to announce that Thorsten Rohmann has joined the management team in the
role of COO. Thomas was a partner at Steinberg, Schumann & Collegen. He is
not only an experienced financial expert but also a veteran of the gaming
industry who won the German Developer Award for the computer game "Legend -
Hand of God" in 2007.

Playa Games (www.playa-games.com) has been recognized for being
the fastest growing developer of successful browser games in 2010 by
Software-Initiative Deutschland (SID). The role-playing game "Shakes &
Fidget" and the soccer game "SoccerStar" are regarded as milestones in the
browser gaming sector. According to the awarding body SID, Playa Games,
managed by CEO Hannes Beuck, is characterized by the outstanding quality of
its browser games thanks to the staff's experience in the PC retail games
sector: "This know-how gives the company a significant quality advantage over
other browser games developers" - (quote from the speech given by
Software-Initiative Deutschland while awarding the Wachstumspreis 2010).

Further Information: Playa Games GmbH, Hamburg, E-Mail:
info@playa-games.com, Web: www.playa-games.com

PR-Agency: euro.marcom.pr, Tel. +49-611-97315-0, E-Mail:
team@euromarcom.de, Web: www.euromarcom.de

Further Information: Playa Games GmbH, Hamburg, E-Mail: info at playa-games.com; PR-Agency: euro.marcom.pr, Tel. +49-611-97315-0, E-Mail: team at euromarcom.de