Pure360 Launch CRM Integration With MS Dynamics and Salesforce

BRIGHTON, England, May 17, 2011 - This month Pure360 are proud to launch their CRM integration with MS
Dynamics 4.0 and Salesforce CRM. With the new integration marketers will be
able to get their CRM talking to PureResponse in just 24 hours, taking away
any heavy resource requirements or complexity.

The launch follows a research project undertaken by Pure360, in
association with MyCustomer.com, to find out whether companies were actually
integrating their CRM and email marketing software and what their impressions
of the experience was.

The research showed that a massive 50% of respondents either didn't have
their CRM integrated with their email marketing or didn't know if it was. Of
these, 70% would like to integrate their email marketing and CRM system but
don't know how to go about doing it and are worried that it would take up
marketing/technical resource as well as being expensive to put into place.

By using PureResponse to integrate with MS Dynamics 4.0 CRM or Salesforce
CRM, you can see your campaign results update CRM contact data in real time.
Barely any technical resource is required and you can be up and running in
just 24 hours.

Rebecca Bowe, Pure360 Product Manager, said: "We are delighted to
continue to provide our customers with great tools and features that remove
complexity and make a genuine difference in the development and delivery of
email campaigns. This is the first of many planned over the coming year that
will give our customers greater control and success in their campaigns".

Notes to Editor:

Progressive email marketing company Pure360 (
www.pure360emailmarketing.co.uk) provides the best email and SMS
marketing services to customers such as innocent drinks, Seatwave, The FT
Group, Zoopla and LA Fitness.

Pure360 don't tie customers in with a long contracts, instead they
maintain the highest customer retention rate of 98.6% by making sure
marketers are getting the best possible results from their email marketing
campaigns. Members of the DMA, Pure360 have recorded a 10% higher open rate
for their customers than the DMA average, leading to higher clicks and
conversions than competitor products.

You can find the team working to improve over 2,000 marketers email and
SMS campaigns, in Brighton, pop in or give them a call 0844-586-0001 to
discuss how they can help you get excellent results from your email & SMS
campaigns.

Media contact: Hannah.ward@pure360.com, Hannah Ward, +44(0)8445-860-001

.