New Research Offers Rare Insight Into Marketers' Emailing Activity in the Lead up to Christmas

By Pure360, PRNE
Monday, December 20, 2010

LONDON, December 21, 2010 - New research by Pure360 reveals that email marketers are logging on at
weekends in order to ensure they are getting the most out of the festive

The research analysed the login behaviour of over 2,000 email marketers
in the weeks leading up to Christmas this year and also drew comparisons to
the same dates in 2009.

Christmas is coming…

The findings show that in the weekend two weeks before Christmas, there
were over 1000 logins by dedicated marketers, this is a staggering 209%
increase on the previous weekend. Mid week figures that week also saw a 202%
rise in logins compared to the previous week.

Let it snow

As workers returned to offices on Monday 6th December, following a week
of snow disruption, logins for the week were almost double the previous week,
and not all sectors had suffered during the cold snap. Open rates for email
campaigns sent during the week it snowed by the transport sector, were up 6%
compared to 2009. They also enjoyed a 7% increase in click throughs compared
to the previous year.

As part of the festive research Pure360 also looked at how many emails
were sent in a week the month before Christmas, versus 2009. Researchers
found that a whopping 16 million more emails were sent by marketers than in

For the majority of sectors open and click through rates remained the
same as 2009 during the festive season. Leisure sector businesses however
enjoyed a 3% increase on open rates and a 2% increase on click throughs.

Festive food for thought for marketers

Abi Clowes, Pure360 Marketing Manager, commented:

"As a marketer myself I was intrigued to see the results from the
research to gain an insight into the way other marketers behave. Over the
past few months, we've read a lot about consumer buying patterns and
behaviour, but this sort of insight into marketer behaviour, is a lot less
common. The dedication of marketers, logging on at weekends to prepare their
email campaigns, is really impressive!"

For full report and analysis click here (

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

Notes to Editor:
Progressive email marketing company Pure360 ( provides the best email marketing
services to customers such as innocent drinks, Seatwave, The FT Group,
Rightmove, Zoopla and LA Fitness.

Pure360 don't tie customers in with a long contracts, instead they
maintain the highest customer retention rate of 98.6% by making sure
marketers are getting the best possible results from their email marketing
campaigns. Members of the DMA, Pure360 have recorded a 10% higher open rate
for their customers than the DMA average, leading to higher clicks and
conversions than competitor products.

You can find the team working to improve over 2,000 marketers email
campaigns, down in Brighton, pop in or give them a call +44(0)844-586-0001 to
discuss how they can help you get excellent results from your email & SMS

Media contact: Hannah.ward at

will not be displayed