Pure360 Launch Industry Leading Reporting by Device Functionality

BRIGHTON, UK, October 6, 2011 -

This month Pure360 is proud to launch its industry leading reporting by device functionality. With an 81% increase in emails being accessed on handheld devices in the past 6 months*, it’s more important than ever for marketers to know what devices their campaigns are being opened on, and with reporting by device they can see just that.

Pure360 is the first ESP to offer customers this type of functionality allowing users to see not only what device their last campaign was opened on, but also which browser and operating platform was used.  The reporting means no more optimising emails for a browser that isn’t actually being used or focussing purely on desktops when perhaps a large percentage of emails are being opened on a smartphone.

The reporting by device capability also allows marketers to get right down to the individual and use dynamic content to target campaigns based on device, giving a truly personalised experience to recipients.  

Chris Lyne, Marketing Officer, Hope for Children, commented: “Pure360’s latest feature is seriously impressive.  Since the feature has been in place I’m able to see that 30% of our supporters view our emails in smartphones, this sort of insight is invaluable to us as it will affect the way we build our emails, the content we include and our future email communication strategy.”

Marc Munier, Pure360 Commercial Director said: “There will be more mobile users in the world than desktop users by 2014, you need a mobile strategy for all aspects of your marketing, optimising your content for each device is just the start.”

*Return Path, May 2011

Notes to Editor:
Pure360 is an email & SMS marketing provider who specialise in helping businesses get the best results from their campaigns.  Pure360 work with over 1000 organisations including brands such as Rightmove, Virgin and innocent drinks.  

You won’t find a team more passionate about improving results together.  Our customers stay with us through choice, not contract, and they tell their friends about us - but never their competitors!  Members of the DMA, we’ve recorded a 10% higher open rate for our customers than the DMA average, leading to higher clicks and conversions for your email marketing campaigns.

You can find the team working to improve our customers’ email campaigns, down in Brighton, pop in or give us a call on 0844-586-0001.

Contact: Hannah Ward, tel +44(0)1273-648824.

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