Purekit.com Reduces Online Fraud With SagePay

LONDON, February 10, 2011 - Leading UK footwear retailer has chosen Sagepay to counter online fraud
and provide a 100% secure payment system for its customers

Operating an online business can be fraught with problems, especially
when it comes to taking secure online payments for products and services.
Fraud can cost a company dearly, and in most instances, the cost of
fraudulent transactions has to be borne by the retailer. With online fraud on
the rise, and cyber crime a very real problem, any business needs to take
steps to prevent the loss of funds or products. Setting up a secure payment
system is a vital step to take to ensure that losses can be kept to an
absolute minimum, and that customers can have complete confidence in making
an online transaction.

There are numerous options available to businesses for setting up online
payments; however few offer such a level of security as Sagepay. The service
from the internet payment processor is renowned for its stringent security,
which can reduce the chance of online fraud to virtually zero. Leading
footwear and outdoor clothing retailer Purekit.com is one company which has
got it right from the outset, choosing Sagepay to handle all of its online
credit card transactions.

"Online transactions inherently have a higher risk, and we wanted to
ensure that our customers receive the same stringent levels of security as
are available in bricks and mortar retail outlets" says PurekIt.com MD
Richard Gundle, when asked about the reasons for choosing Sagepay over the
many other companies vying for their business. The Purekit.com footwear and
outdoor clothing online store was formed by two internet entrepreneurs with a
history of successful e-tailing. The founders have benefitted from over 10
years experience in providing online retail services, and well aware of the
cost implications of fraudulent transactions. Experience taught them to opt
for the highest possible levels of security, which provide value for money
which is immeasurable.

Anyone considering opening up a company website to provide an online
product ordering service should be aware of the risks involved. Whilst little
can be done to check the authenticity of the card payments taken with many
online payment systems, with Sagepay handling the transactions, the problem
ceases to be a worry. "Thanks to Sage Pay, fraudulent purchases have been
virtually zero. We cannot even begin to imagine how much money would have
been lost without the secure payment system offered by Sage Pay, and the
peace of mind this has given us has prevented many sleepless nights" says
Richard.

Purekit.com is a relatively new website, having been launched in the
spring of 2009; however the company has grown at an extraordinary rate,
buying other retail sites and bringing them into its fold. The company has
increased its revenue to a turnover in excess of GBP10 million per annum in
the space of 18 months, and with such a high volume of online payments being
taken, caution is paramount. Fraud could have been the difference between
success and total failure. By selecting the Sagepay service they safeguarded
their income, and have done all that is possible to reduce online fraud, and
have ensured that their customers can purchase with confidence, safe in the
knowledge that they get the full protection and security that they would in a
bricks and mortar store.

Full details of Purekit.com's success story with Sagepay can be found on:
www.sagepay.com/case_study/purekit

Luke Barlow, 0844-561-0991, onlinepr at purekit.com