Purekit.com Winter Sale Extended Until Valentine's Day

LONDON, January 27, 2011 - Bargain hunters are given until February 14th to pick up cut price
outdoor footwear and clothing as the Purekit.com Winter Sale continues

Whilst the January sales season officially starts on 26th December, the
end of the sales is far from over, with exceptional discounts still available
to online purchasers. High Street stores may well have put an end to the
sales to make way for the new season's stock some weeks ago, however bargain
hunters are still able to find great deals online, far better than many of
the discounts seen in the high street stores this January.

Final reductions have now been made at online footwear and outdoor
clothing retailer Purekit.com ( www.purekit.com/), with the winter
sale extended until Valentine's Day as selected items have been reduced
further still in an attempt to clear the last of the remaining winter stock.
The latest discounts make the prices the lowest ever seen at the online
store, with discounts of up to 70% now possible on selected branded products
across all departments.

The online retailer has had a bumper January, with outdoor enthusiasts
snapping up half price items throughout the month on footwear, apparel and
outdoor equipment. "Sales have been very buoyant throughout the month" claims
Purekit.com MD Richard Gundle, with the drastic price cuts driving more and
more new customers to the store. The final push to clear the last remaining
2010 stock to make way for latest spring and summer collection is expected to
see the strong sales continue well into February. However with the official
end date set as 14th February, stocks are not expected to last.

The extension will be good news for anyone still looking to purchase
outdoor winter footwear to get through the rest of the winter. "It's an
excellent opportunity to stock up on a full wardrobe of outdoor kit" say
Richard. Whilst many customers will be awaiting the latest collections for
2011, with such extensive discounts to be had it offers a great opportunity
to pick up footwear and clothing and get exceptional value for money. With
current temperatures still struggling to get above zero, there could well be
a lot of wear still to be had from protective warm winter clothing.

Contact: Luke Barlow, onlinepr@purekit.com, +44(0)8445610991

Contact: Luke Barlow, onlinepr at purekit.com, +44(0)8445610991