PureNet Wins E-Business Solution Provider Award

YORK, England, February 17, 2011 - PURENET - the rapidly expanding e-commerce solutions and digital
marketing firm headquartered at York Science Park IT Centre is celebrating
after being named winner of the E-Business Solution Provider category at the
IT Europa European IT Excellence Awards 2011. The prize was given to PureNet
for the B2B and B2C e-commerce solution delivered to their client Academia, a
leading supplier of software, hardware and training goods and services to the
education and non-profit sectors.

The European IT Excellence Awards are the only pan-European awards which
recognise the crucial role that independent software vendors and solution
providers play in the delivery of real world solutions, and attracted entries
from 31 countries. 62 organisations from 22 countries made the finals, with
the winners being selected by an independent panel of consultants and
editors.

The judges praised the quality of the submission, and the company's
innovative e-commerce offering, demonstrating PureNet's depth of talent
resulting in a successful, sustainable and profitable online business for
Academia. The company sells exclusively online, making Academia's e-commerce
platform essential to their business success. The solution supports the
Academia team in administrating their large portfolio of products and allows
their account managers and customers to create sales quotations with
personalised pricing. In addition, functionality extends to full integration
into Academia's existing fulfilment processes and accounts system.

PureNet's chief executive, Dr. Paul Gibson, said: "This award is a
testament to the hard work and commitment of everyone within our business. It
is an honour to win this award, coming as it does on the back of one of our
strongest ever periods of growth. Given the calibre of the other finalists,
we're delighted. Our thanks go to IT Europa, the award judges, and to
Academia and our other clients for their continued support."

This press release is available online at
www.purenet.co.uk/PureNet-Wins-E-Business-Solution-Award.

Notes for Editors

1. For media enquiries relating to PureNet, please contact Richard Smith,
Digital Marketing Manager on +44(01904)898-444 or email
richard.smith@purenet.co.uk.

2. PureNet is a multi-award winning provider of world-class Business
Intelligence, Enterprise eCommerce Solutions and Custom Web & Mobile
Solutions for leading names in Retail, Manufacturing, Wholesale, Higher
Education and Finance. More information about PureNet is available at
www.purenet.co.uk.

3. Customers choose PureNet for its ability to design, build, manage,
market and integrate business-led solutions that add significant competitive
value to their day-to-day activities.

4. PureNet has an experienced team with a combined experience of over 50
years within both retail and B2B industries, who can tailor an e-commerce
solution that is right for their clients.

5. PureNet's approach is consultancy-led and they aim to add value to
every eCommerce project to help their clients achieve a successful online
solution that will maximise revenue potential.

6. PureNet's existing clients include a diverse portfolio of names such
as Academia, Ride-Away, BuyShedsDirect, BuyFencingDirect, BuyDeckingDirect,
Parker Merchanting, Cargo Homeshop, Birmingham City Football Club,
Gaffertape.com, Naturally Bespoke, Prostar Sportswear, Crewroom, Ritchey ID
and Fearing.

7. PureNet will soon be launching e-commerce solutions for bicycle
distributor, Saddleback, health supplement supplier, Syncro Health and
landscape, forestry and construction supplier, Green Tech.

For media enquiries relating to PureNet, please contact Richard Smith, Digital Marketing Manager on +44(01904)898-444 or email richard.smith at purenet.co.uk.