Real Royal Renaissance

LONDON, February 23, 2011 - Thanks to a hefty increase in positive PR, the Royal Family is enjoying
something of a renaissance which savvy retailers are capitalising on,
explains PR Company (www.punchcomms.com/pr-company.html) Punch
Communications.

Since the start of the year, the UK has gone Royal crazy. Colin Firth has
collected so many awards for his portrayal of King George VI in the King's
Speech, that his head must be spinning, and the movie has ignited the
country's patriotism for Queen and country, sparking ever more debates and
programmes on the Royals. Couple this with the forthcoming nuptials of Prince
William and Kate Middleton on 29 April, which is set to bring in a recorded
GBP515m of income to retailers, and the hype is certainly not doing Her Royal
Highness or the British Isles, any harm.

Georgina Dunkley, account director at Tech PR Agency (
www.punchcomms.com/technology-pr.html) Punch Communications, comments:
"With all the naturally good news stories which are currently being
generated, the Royals won't need to worry about hiring a team of PR
Consultants (www.punchcomms.com/pr-consultants.html) and footing their
bill every month!

"In all seriousness though, the upsurge in positive news about the
Windsors can only be a good thing - the family has had its fair share of
negativity and bad press and during this difficult economic period this
positivity is really capturing the hearts and minds of the British public and
providing more reasons to be cheerful. April's Royal wedding is also primed
to set cash tills rolling which is welcome news for retailers."

Other events in the Royal calendar this year include the opening of
Marcus Adams' photo exhibition 'The Royal Collection' in Edinburgh from 25
February and the wedding of Zara Phillips, 12th in line to throne, to Rugby
ace Mike Tindall.

Punch Communications is a boutique agency which specialises in Tech PR,
Consumer PR, social media and SEO. For more details visit
www.punchcomms.com.

Contact: Georgina Dunkley, +44(0)1858-411-600,
georgina.dunkley@punchcomms.com

Contact: Georgina Dunkley, +44(0)1858-411-600, georgina.dunkley at punchcomms.com