Ebizmarts Set to Tackle Key Challenges Faced by e-Commerce Merchants Sage Pay Partner Launches the Latest in Payment Technology on Magento Platform

By Sage Pay, PRNE
Tuesday, February 22, 2011

LONDON, February 23, 2011 - Development company and Sage Pay partner Ebizmarts have today launched a
new extension for Magento's open source ecommerce platform, supporting Sage
Form, Server and Direct protocols. The payment module includes Server
InFrame technology, functionality for Sage Pay's newly launched Token System
and elements of the new Reporting and Admin API.

Ebizmarts is the first Sage Pay partner to offer the full range of Sage
newest functionality on the Magento open source platform.

The newly released module aims to alleviate the challenges faced by
e-commerce merchants enabled through a simplified integration process. With a
single configuration form, merchants can select multiple functionalities,
creating a 'tailor-made' integration suited to their individual needs.
E-commerce merchants are able to make use of Sage Pay's InFrame technology
which enables the full customisation of their payment pages and provides a
seamless checkout experience, while maintaining a high level of security.

The ability to customise payment pages is key to online success, as
reported in Sage Pay's inaugural E-Business Benchmark Report earlier this
year. Almost 100% of websites with higher than average conversion rates
included their own branding, or had been adapted to match the look and feel
of their website - something which is easily achievable with this new module.

Ignacio de Paula, Ebizmarts owner and co-founder confirms "A seamless
checkout process is absolutely crucial for online merchants. Unrecognised
payment pages with no branding equal high drop-out rates. InFrame is a great
way to fully customise payment pages and reassure customers, without the
hassle of collecting and storing card details.

Another challenge encountered by e-tailers is the burden of Payment Card
Industry Data Security Standards (PCI DSS) compliance and its associated
costs. With Ebizmarts latest module, merchants are able to make use of Sage
Token System, whereby credit card details are converted into tokens or
a card 'alias', by Sage Pay. The tokens are then safely stored by the
merchant and used as necessary, lowering the level of PCI DSS compliance that
the merchant is required to achieve. The technology can also be used to drive
customer loyalty by creating a smooth and quick checkout process, without the
customer having to re-enter card details each time they return to the site.
It also fully supports 3D Secure (Verified by Visa and Secure code by
MasterCard) and CV2 re-entry process.

Sage Pay's Channel Manager John Fitchett says of the new module "This is
a perfect example of how Sage Pay's partners are using all of Sage Pay's
API's to drive innovation in payments as well as revenue and security for
their customers. We're delighted to have Ebizmarts at the forefront of our
Partner programme".

About Sage Pay

Sage Pay is a division of FTSE 100 business software company Sage. It is
the UK's fastest growing independent payment service provider (PSP) and is
one of the most trusted e-commerce brands. Sage Pay processes millions of
secure payments for over 30,000 customers each year and makes the process of
accepting payments simpler, faster, safer and more profitable for businesses
of all sizes.

To download a complimentary copy of Sage Pay's E-Business Benchmark
Report, please visit - www.benchmarkyourebusiness.com

For more information, please visit www.sagepay.com

About Ebizmarts

Based in Uruguay, Ebizmarts is a group of experienced and like-minded
programmers, designers, artists and consultants that can leverage the power
of open source technologies to help eBusiness owners accomplish their goals.
Ebizmarts help their customers with creative ideas to materialize them and
with our expertise construct elegant interfaces and translate the creative
ideas into thoughtful features.

For more information, please visit ebizmarts.com

About Magento

Magento is a feature-rich, professional Open Source ecommerce platform
solution that offers merchants complete flexibility and control over the
presentation, content, and functionality of their online channel. The
groundbreaking Magento platform is the fastest growing ecommerce platform on
the market with over 2.5 million+ downloads to date. Designed to be
completely scalable and backed by an extensive support network, Magento is
the ultimate ecommerce solution.

For more info, please visit www.magentocommerce.com

For more information, please contact: Amy Monro, Email: amy.monro at sagepay.com, Tel: +44(0)7595-607-556

will not be displayed