Fostering Long Lasting Relationships With Clients and Consultants is Beneficial for Both Parties' Futures, Says Punch Communications

By Punch Communications Ltd, PRNE
Tuesday, December 7, 2010

LONDON, December 8, 2010 - If a rapport is struck between client and consultant and the effort is
made to maintain the relationship after business together has ended, both
parties often recommend each other's services or can find a way working
together in a mutually beneficial manner, says Punch Communications, PR,
search and social media agency

Social media spaces, such as the professional profile network LinkedIn,
have enabled business people to stay in touch with ex-colleagues and those
they have done business with easier than ever before. Logging into LinkedIn
on a regular basis and keeping the profile area up to date at all times
allows people to keep abreast of any of their connections' employment
changes. Social networks assist business people to engage with large numbers
of contacts; nevertheless, close business relationships can be difficult to
establish and maintain. Email is the dominant communications vehicle in
business and people have less time to meet for more traditional breakfast or
lunch meetings, when tight relationships are formed.

Face to face contact is an important activity when fostering and
maintaining a long lasting business relationship because it often leads to
broader conversations. For those who have changed employment or their
employee offers more services than previously, there is an opportunity to
speak about company advancements and conduct business together again.

Keredy Stott, Senior Account Manager for PR, social media and SEO agency
(, Punch Communications, said:
"When ex-colleagues or those who have conducted business in the past catch-up
on their current work, opportunities arise, such as recommending clients or
even assisting each other. Meeting in person is always beneficial but it can
be difficult to find the time when a lunch meeting isn't linked to current
business. However, you never know when a friendly chat will open the doors to
new business so ongoing relationship building is a key aspect of any
company's future."

For more information on Punch Communications and the services it offers,
such as SEO PR ( and online PR, please

    Pete Goold

Pete Goold, info at, +44(0)1858-411-600

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