Record Christmas Sales at Virgin Trains Despite the Snow
By Virgin Trains, PRNEMonday, January 3, 2011
LONDON, January 4, 2011 - Virgin Trains had record sales during the run-up to Christmas, despite
some of the worst December weather for more than 40 years.
Ticket sales increased 5% during the seven days leading up to Christmas
(December 18-24), compared to the same period in 2009. More than 430,000
tickets were sold during the week on the West Coast line, serving Scotland,
North-West England, north Wales and the Midlands.
The rise came as Virgin Trains maintained a full advertised timetabled
service throughout most of the week before Christmas, in spite of snow that
closed many airports and brought the road network to a standstill.
Virgin Trains ran services to all destinations throughout the freezing
conditions, and staff and partners such as Network Rail, and train
maintenance companies Alstom and Bombardier worked around the clock to ensure
services kept going. This meant that, during December, Virgin Trains ran well
over 90% of services on its 750-mile network.
Many travellers who abandoned flights to and from Ireland decided to
travel by train and ferry and others took the train to and from Glasgow
rather than risk heavy airport disruption. Thousands more customers also
travelled with Virgin Trains after their services on other routes were
disrupted, although these figures are not included in the record sales.
Virgin Trains also saw a record number of seat reservations made over the
two-week period (December 15-January 3) with over 620,000 made, up 14% on the
previous year.
Chris Gibb, COO, said "The period ahead of Christmas was extremely
difficult for customers and staff but I am proud that we maintained a service
throughout, working closely with our partners in the rail industry. The
increased ticket sales show that our customers appreciated the level of
service we were able to offer in very difficult circumstances."
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operated the West Coast passenger train franchise since 1997; the current
franchise runs to March 2012.
Virgin Rail Group is owned 51 percent by Virgin Group and 49
percent by Stagecoach
Virgin Trains has been recognised in numerous industry awards. In 2010
the company has been named Best Rail Operator of the Year at the Travel Globe
Awards (voted for by readers of the Daily Mail, Mail on Sunday and Evening
Standard), and Best Rail Operator in the Group Leisure Awards (which we also
won in 2009). In 2009 we were also voted Best UK Domestic Train Service by
Business Traveller magazine for the second year running. Virgin Trains first
achieved Investors In People accreditation in 2007and this was renewed in
2010.
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For further information contact the Virgin Trains Press Office on +44-845-000-3333
Tags: January 4, London, United Kingdom, Virgin Trains