Search for Organic Ambassador With Superdrug and Purity

LONDON, April 6, 2010 - Purity Organic Skincare and Superdrug's Dare Magazine launch a nationwide
search for two brand ambassadors with beauty and brains to help spread the
message of organic skincare.

Purity Organic Skincare really cares about the environment, and wants its
customers to do the same. That's why Purity has teemed up with Superdrug to
find two brand ambassadors in the UK.

We're looking for real women with beauty and brains to help us spread the
message of organic skincare. Our two winners will become Purity Brand
Ambassadors, with the chance to star in Purity's very first advertising
campaign in Superdrug's DARE magazine. You will also win a GBP250 Purity
Organic Skincare goody bag full of our organic skincare treats!

TO ENTER

Simply buy a Purity Organic Skincare product of your choice at Superdrug
to try the range and for proof of purchase. Scan your receipt and send it via
email to purity@riverltd.co.uk along with the following:

Two photographs clearly showing your face, one must be natural and
make-up free.

A paragraph explaining why you like Purity Organic Skincare products and
why you think you would make a great Beauty and Brains ambassador.

For full T&C, as well as information of where to buy the products, log on
to the DARE website at WWW.DARE-MAGAZINE.CO.UK

Superdrug & affordable

Purity Organic Skincare is available in 400 Superdrug stores - the
company's first ever certified organic skincare range. All products are
fragrance-free and suitable for sensitive skin. Purity Organic Skincare is an
affordable range that can be used everyday, redressing the "elitist" barrier
often associated with organic skincare brands. Purity Organic Skincare is
priced from GBP4.99 to GBP8.99.

The range comprises Facial Wash, Conditioning Cleansing Lotion, Facial
Exfoliator, Facial Moisturiser, Anti-Aging Moisturiser, Regenerating
Overnight Moisturiser, Anti-Aging Serum and Mask

Less is more

Purity Organic Skincare is efficacious, using hard-working,
sustainably-grown ingredients, few in number and cleverly combined to
encourage skin to work as it should. Where possible the same core ingredients
run throughout the range to give your skin the simplicity of regime it needs
and to ensure affordability. Purity Organic Skincare is free from parabens,
GM, silicones, sls and synthetic fragrances. Purity Organic Skincare contains
no chemical ingredients to avoid irritation to the skin.

Purity Organic Skincare is made in Devon, Britain.
www.purityorganicskincare.com

Chalk PR T: +44(0)20-7622-5560 emma at chalkpr.co.uk