Shortlist Revealed for Brand Licensing Europe 2010's License This! The Next Big Thing

Four entrepreneurs to go head to head in bid for top prize -

LONDON, September 20, 2010 - Brand Licensing Europe 2010, the Advanstar-organised licensing
exhibition, has today revealed the shortlist for its licensing challenge,
License This! The Next Big Thing.

    (Logo: photos.prnewswire.com/prnh/20100428/NY95307LOGO )
    (Logo: www.newscom.com/cgi-bin/prnh/20100428/NY95307LOGO )

    The four successful finalists are:
    -- Bondiband, a boys' action animation, starring a rock band with very
       special musical instruments
    -- Animaru, a graphic design property from UK artist Sophie Hinton
    -- Made in Me, a web-based concept for young children, centred on story
       telling and imaginative play
    -- Gombby, a Portuguese animated pre-school series about a boy baker

The challenge is an opportunity for those with brand new creative
concepts looking to break into the global licensing industry. The shortlisted
entrepreneurs will pitch to an esteemed judging panel in front of a live
audience at 1pm on the final day of the show, Thursday 30 September 2010. The
chosen winner will receive a fully-furnished stand at Brand Licensing Europe
2011, worth an estimated 4,500 pounds, and the chance to showcase their
property to over 5,000 retailers, manufacturers and sales professionals.

The judges, who are leading licensing experts, will determine which
concept has the best potential for an extensive licensing programme.

Helen McAleer, MD of Walker Books and chairman of the judging panel,
said, "It was not an easy task as we received many applications from all over
the world, featuring a huge cross-section of content. The four ideas we
selected all had something a little unusual and very appealing about them. We
could see how licensing could play an important part in their future
development and I am looking forward to hearing their creator's pitch on the
30th September 2010."

Brand Licensing Europe 2010 will take place over three days from 28-30
September 2010 at London's Grand Hall, Olympia. To register please visit
www.brandlicensing.eu.

Notes to editors:

About Brand Licensing Europe:

Brand Licensing Europe 2010 (www.brandlicensing.eu) - taking place
September 28 - 30 at Olympia in London is the only pan-European event
dedicated to licensing and brand extension. Now in its 12th successful year,
Brand Licensing Europe 2009 hosted 180 exhibitors and 4862 retailers,
manufacturers and sales promotion professionals from 58 countries.

About Advanstar Global Licensing Group:

Advanstar Communications Inc. (www.advanstar.com), producer of
Licensing International Expo, Brand Licensing Central & Eastern Europe and
Brand Licensing Europe is a leading worldwide media company providing
integrated marketing solutions for the Fashion, Life Sciences and Powersports
industries. Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and directories,
267 electronic products and Web sites, as well as educational and direct
marketing products and services. Market leading brands and a commitment to
delivering innovative, quality products and services enables Advanstar to
"Connect Our Customers With Theirs." Advanstar has approximately 1,000
employees and currently operates from multiple offices in North America and
Europe.

Emma Thomas, Braben, +44-0207-025-8021, emma at braben.co.uk