Siperian Awarded 'Editors' Pick' in Consumer Goods Technology Magazine's 2010 Annual Readers' Choice

Company's Multidomain Master Data Management Solution Recognised for Helping Consumer Packaged Goods Manufacturers Gain Insight from Customer and Product Data

FOSTER CITY, California, January 25 - Siperian, Inc., the leading provider of a proven and flexible multidomain
master data management (MDM) platform, today announced that it has been
recognised by Consumer Goods Technology (CGT) magazine as an "Editors' Pick"
for its impact on companies in the consumer packaged goods industry. This
recognition was awarded as part of the magazine's annual Readers' Choice
issue.

Consumer packaged goods (CPG) companies spend millions of trade promotion
dollars annually to increase sell-through and profits. However, tracking and
measuring the results of specific product promotions poses a significant
challenge since critical product, promotion and retailer data is often stored
separately in different formats in multiple systems across the enterprise. In
fact, few firms have access to reconciled and related data within and across
key domains such as product and retailer which is necessary to support
promotion planning, forecasting and generating integrated analytics. While
many companies have tried to improve trade promotion tracking and results
measurement, few have succeeded.

According to an AMR Research report titled, "Trade Promotions: Are You
Getting What You Pay For?" CPG companies have, "significant gaps in meeting
cross-organisational requirements from current technology options." The
Siperian Multidomain Master Data Management Hub(TM) provides desktop access
to reconciled and related retailer, product, pricing and supplier data. By
addressing these data issues, CPG companies are better positioned to
understand the effectiveness of their past trade promotions, gain valuable
insights about their business and plan and forecast future trade promotions
that will positively impact sell-through and profit.

"Siperian stood out as a company who provides a unique and powerful
solution for consumer goods companies," said Alliston Ackerman, editor, CGT.
"As consumer products companies continue to spend more than 14 percent of
their revenue on trade promotions, it is exciting to see how innovative
technologies from companies like Siperian can help consumer goods companies
make better decisions. CGT is excited to add them to the prestigious list of
companies that are being recognised in our annual Readers' Choice issue."

Data integration gives CPG companies the ability to create a holistic
view of operations and sales. By sharing reliable information across the
organisation and their replenishment channels, CPG companies can operate more
efficiently resulting in increased profits, streamlined trade promotion
management, reduced supply chain costs and improved collaborative planning.

"Trade promotions have long been a key marketing strategy for consumer
packaged goods companies," said Peter Caswell, president and CEO of Siperian.
"However, to successfully launch, sell products at a profit, and generate
strong demand in the channel, a cost-effective and efficient trade promotion
management foundation is critical. We help our CPG customers reconcile and
relate the key data they need across domains in order to optimise trade
promotions, improve profitability reporting from category through SKU level,
and sharpen demand forecasting to maximise their business performance."

About Siperian, Inc.

The proven and flexible Siperian Multidomain Master Data Management (MDM)
platform provides a consolidated and connected view of critical customer,
product, supplier, and employee data to business users in Global 500
companies across 15 different industries. The Siperian Multidomain MDM
Hub(TM) (www.siperian.com/index.cfm?page=L2&crid=65) is an integrated
software platform that meets the needs of data-intensive companies by
enabling them to improve their access to real-time information from
distributed data sources. Through this unified view, organisations can
achieve enhanced customer relationship management, regulatory compliance, and
order to cash processes. With corporate headquarters in Foster City,
California, Siperian has offices throughout the United States and in Toronto,
Canada; the Company's EMEA operation is headquartered in London. To learn
more about Siperian visit www.siperian.com or call 1-866-747-3742

Siperian and Siperian Multidomain MDM Hub are trademarks of Siperian,
Inc. The names of actual companies or products mentioned herein may be the
trademarks of their respective owners.

    MEDIA CONTACTS:
    Chris McCoin or Richard Smith
    McCoin & Smith Communications Inc.
    +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
    chris@mccoinsmith.com or rick@mccoinsmith.com

Chris McCoin, +1-508-429-5988, chris at mccoinsmith.com, or Richard Smith, +1-978-433-3304, rick at mccoinsmith.com, both of McCoin & Smith Communications Inc., for Siperian, Inc.