Siperian Continues Strong Growth

LONDON - Expansion into New Vertical Markets, Comprehensive Partner Enablement
and Increased Sales Contribute to MDM Leader’s Profitability and Customer
Satisfaction

Siperian, Inc. - developers of an award-winning (
www.siperian.com/index.cfm?page=L2&crid=86&contentid=883) master data
management (MDM) platform today announced that its recently closed third
fiscal quarter was one of the strongest in its history. During Q3, Siperian
added a record number of customers across North America and EMEA, expanded
into new vertical industries, and helped existing customers increase their
ROI as they broadened their use of Siperian MDM Hub(TM) (
www.siperian.com/index.cfm?page=L2&crid=65) to include new solutions.
The Company continued to solidify relationships through its partner
enablement programme, resulting in the development of new business
applications based on the Siperian Hub platform. In an environment where
financing is scarce, Siperian also announced that it has raised US$9M to
further secure its long term growth.

As a leading, pure play MDM solutions provider, Siperian focuses on
delivering rapid, high ROI solutions to the marketplace. During fiscal Q3,
the Company closed eight sales opportunities with new or existing customers
and further expanded its market presence in 15 industry verticals including,
Health & Life Sciences, Financial Services, Technology, Insurance,
Manufacturing, Oil & Gas, Chemicals, Publishing, Media, Automotive, and Waste
Management. Siperian’s new customers include a leading provider of
comprehensive waste and environmental services, the world’s number one
non-fiction media company, and North America’s largest heavy-duty truck
manufacturer.

Siperian supports its EMEA customers (
www.siperian.com/index.cfm?page=L2&crid=27) including a leading global
investment bank who offers unparalleled financial services throughout the
world and the world’s largest research-based biomedical and pharmaceutical
company with more than 25 solutions including productivity improvement,
compliance, contact management, contract excellence, cross sell/ up sell
improvement, employee management, marketing efficacy, and supply chain
efficiency. More than 20 percent of Siperian’s existing customers have
expanded their initial MDM effort to include other solutions within the
organisation or have embarked on an enterprise-wide deployment for an even
greater return on investment.

“As we move into the future, we will remain focused on our customer
success and continued growth in EMEA by accelerating the delivery of high
impact MDM solutions into new and existing markets,” commented John Crossan,
Vice President, Siperian EMEA.

In a recent report entitled The Forrester Wave(TM): Customer Hubs, Q3
2008 analyst and author Ray Wang said, “Siperian is best characterised as the
smartest kid on the block…Siperian’s strength comes from its strong
investment in R&D for leading edge enhancements, which bring richness to the
solution and market leadership in product strategy and vision. In addition to
customer, 40% of Siperian clients use more than one data entity type.” To
access the full report, click here (
www.siperian.com/elqNow/elqRedir.htm?ref=www.siperian.com/index
.cfm?page=download%26filename=TheForresterWave_CustomerHubsQ3_2008.pdf).

Siperian has successfully implemented its Partner Enablement Initiative
which has fostered an ongoing level of innovation among its partners
resulting in faster implementation times, increased ROI, and overall greater
business value for customers. Leveraging Siperian’s expertise and resources,
partners are building viable and replicable business solutions based on the
Siperian MDM Hub platform.

In The Forrester Wave, Wang further notes that Siperian has built, “a
rich and viable partner ecosystem with key system integrators and leading
technology OEM partnerships. Siperian is the furthest along in building out a
viable partner ecosystem.” The Company has developed strong relationships
with the world’s leading systems integrators (
www.siperian.com/index.cfm?page=L2&crid=140), which has resulted in
faster and more customised deployments for customers.

Moreover, key Fortune 500 companies have embraced Siperian’s MDM
solution. At the recent Gartner Master Data Management Summit, Siperian
customer Johnson & Johnson Health Care Systems Inc. (”JJHCS”) won the
inaugural Master Data Management Excellence award, an honor bestowed upon
the company that has demonstrated excellence in their MDM efforts. JJHCS,
which leverages Siperian MDM Hub, relies on their MDM initiative to enable
the end-to-end order management for their commercial customers.

Siperian was also recently named a “Company to Watch” by Intelligent
Enterprise. According to the editors, “Master data management is steadily
gaining traction as a must-have technology. Siperian (
www.siperian.com/) is an MDM leader, setting the standards for data
acquisition, cleansing and deduplication, in addition to management of data
relationships, hierarchies, models and reference data. What’s more, the
Company is breaking into new markets including manufacturing and retail.”

About Siperian, Inc.

Siperian, Inc., an award-winning (
www.siperian.com/index.cfm?page=L2&crid=86&contentid=883) and
innovative provider of a flexible master data management (MDM) platform,
helps companies unify their critical data about customers, products and
organisations - and delivers reliable, complete views of this data within
existing business processes. The Siperian MDM Hub(TM) offers the next
generation of architectural flexibility for managing all types of master
data. It is an integrated, model-driven software platform that adapts to
today’s business requirements delivering rapid return on investment, while
evolving to a complete enterprise master data management platform.
Siperian’s approach enables fast implementation and has earned the company
its reputation for leadership and proven success by meeting the complex
requirements of market-leading companies in industries, including Health &
Life Sciences, Financial Services, Technology, Insurance, Manufacturing,
Retail, Consumer Packaged Goods, Oil & Gas, Chemicals, Publishing, Media, and
Waste Management. With corporate headquarters in Foster City, California,
Siperian has offices throughout the United States and in Toronto, Canada; the
Company’s EMEA operation is headquartered in London. To learn more about
Siperian visit www.siperian.com or call +1-866-SIPERIAN.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names
of actual companies or products mentioned herein may be the trademarks of
their respective owners.

MEDIA CONTACTS:
Nancy Prendergast
Tannissan Mae Communications Ltd
+44-(0)-207-243-4440
nancy@tannissanmae.com

Source: Siperian, Inc.

Nancy Prendergast of Tannissan Mae Communications Ltd, +44-(0)-207-243-4440, nancy at tannissanmae.com, for Siperian, Inc.