SnapLogic Launches in Europe, Accelerating Mission to More Easily Connect Cloud and On-Premise Applications and Data Sources

Cloud Innovator Enters Europe to Serve Growing Market Demand, Building Upon Broad Commercial Success in U.S.

SAN MATEO, California and LONDON, March 10, 2011 - SnapLogic (www.snaplogic.com), the cloud connection company, today
announced the opening of its European headquarters in London. The SnapLogic
solution has achieved rapid customer success in the U.S. with traditional
large enterprises and fast growing technology companies, and is proving to be
a perfect fit for European firms looking to connect on-premise and
cloud-based systems with an integration solution that is open and extensible
for all software, applications and infrastructure.

The company is led by Chief Executive Officer, Gaurav Dhillon, the
founder and former CEO of Informatica, and has the financial backing of
leading venture investors including Andreessen Horowitz and Floodgate.
SnapLogic's new model for business integration has gained wide accolades, and
delivered great results for customers. The company is now entering into an
exciting growth stage and establishing its global footprint.

Gartner estimates that over the course of the next five years,
enterprises will spend a combined $112 billion cumulatively on software as a
service (SaaS), platform as a service (PaaS), and infrastructure as a service
(IaaS), with the Western Europe forecast to account for 29 percent of the
market by 2014. (Gartner, June, 2010) Aligning with the rapid cloud growth of
the U.K. and the EU as a whole, SnapLogic has made the aggressive move into
the region to better serve growing market demand as companies work to
integrate cloud and on-premise computing systems.

Key points

    - The new European headquarters is located in the Shoreditch area
      (www.snaplogic.com/contact-us) of east London, commonly referred
      to as the "silicon roundabout" due to its high concentration of
      technology and web 2.0 companies, thus making it a great fit for cloud
      computing innovator SnapLogic.

    - Ediz Ertekin (www.snaplogic.com/about-snaplogic/management-team)
      has joined SnapLogic as Vice President of Distribution, Europe and will
      head European operations. Ertekin is a specialist in building sales and
      service organisations. He most recently served as General Manager and
      Vice President at Verix where he worked with enterprise clients to
      develop sophisticated predictive analytic, monitoring and alerting
      solutions. He brings extensive integration and data management
      experience from his 5-year tenure as the founding Vice President of
      Sales, Europe at Informatica, where he was the first European employee.

    - SnapLogic was the first to connect applications residing both
      on-premise and in the cloud, and is built from the ground up to lead
      the next wave of enterprise integration. SnapLogic features "Snaps" for
      different data types and applications that can be easily added as
      integration needs grow and change. Snaps are containerized data
      connectors that provide a quick way to join applications and data
      sources resulting in dramatic reductions in system costs and
      implementation times.

    - SnapLogic customers can use Snaps to address approximately 2,000
      different integration scenarios. Snaps are available in the world's
      first online integration store, the SnapStore, which allows developers,
      system integrators, and independent software vendors to build and sell
      purpose-built Snaps for both widely used and emerging applications.

Industry commentary

"Cloud computing is an important driver of growth and agility for
European businesses, and there are already many success stories emerging
across Europe from organizations that have successfully harnessed the
potential of the cloud," said Phil Wainewright, vice-president of European
industry trade group EuroCloud, and well-known SaaS blogger at ZDNet.
"Flexible, open integration is a crucial factor in ensuring that cloud-based
resources work in harmony with existing computing assets within the
organization or elsewhere."

SnapLogic comments on the news:

"A top 2011 priority for SnapLogic was to invest in growing our sales and
marketing operations and expanding into Europe where demand for our solutions
is drawing us into the market faster than we anticipated," commented Gaurav
Dhillon, chief executive officer, SnapLogic. "Ediz brings an outstanding
record as a sales executive to launching our European operations, and will
give us the thrust to capitalize on the successes we already have in the
region."

"Getting the opportunity to work with Gaurav in Europe again combined
with the strength of SnapLogic's solution and the converging market forces
makes this an exciting place to be," commented Ediz Ertekin, Vice President
of Distribution, Europe, SnapLogic. "We already have a great team in place
and a huge opportunity to work with innovative companies in Europe that
understand the value of SnapLogic's new way to connect software and
applications."

Tweet this: News: @SnapLogic Launches in Europe. Easier Way to Integrate
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About SnapLogic

At SnapLogic, we are transforming how companies connect business
applications, both on-premise and in the cloud. With SnapLogic, companies can
connect any combination of applications and data sources while achieving a
radical improvement in cost and performance over traditional integration
solutions. SnapLogic Snaps– application-specific connectors– can be
instantly downloaded from the SnapStore (store.snaplogic.com), the
world's first online integration store. The SnapStore model allows
developers, system integrators, and independent software vendors to build and
sell purpose-built Snaps for both widely used and emerging applications.

As an independent integration company, SnapLogic reduces vendor lock-in
risk by providing open extensible solutions for all software, applications
and infrastructure. SnapLogic is funded by leading venture investors,
including Andreessen Horowitz. SnapLogic customers are leaders who are
breaking with the costly and inflexible integration approaches of the past,
ranging from multi-billion dollar corporations to innovative new growth
companies.

With SnapLogic, Integration is a "Snap". www.snaplogic.com

Follow us on Twitter: @snaplogic (twitter.com/#!/SnapLogic).

Cited research:

Forecast: Public Cloud Services, Worldwide and Regions, Industry Sectors,
2009-2014
(www.gartner.com/DisplayDocument?ref=clientFriendlyUrl&id=1378513).
Gartner ID Number: G00200833, June 2010.

Mindy M. Hull, EU mobile: +31-62-504-7680, US mobile: +1-415-889-9977, mindy at mercuryglobalpartners.com, of Mercury Global Partners for SnapLogic