Speed-Trap Becomes Celebrus Technologies

NEWBURY, England, April 11, 2011 - As part of its plans to continue to grow, promote and
internationalise its product and service offerings, Speed-Trap Holdings
Limited, has today announced that the company will change Speed-Trap
Limited's name to Celebrus Technologies Limited (www.celebrus.com).

Simon Burton, Managing Director of Celebrus Technologies,
comments, "We concluded that given the changing nature of the technology we
provide and the solutions that it supports it was time for a new name and a
new positioning in the market."

Burton continues, "At the same time as changing our name we
have been seeking a term that appropriately describes what we do. Having
talked to and consulted with customers and industry analysts, such as
Forrester, we concluded that 'Customer Data Hub' (www.celebrus.com) is
that term. So rather than trying to create our own category we have decided
that it is time to join this one."

Burton concludes, "We hope that Celebrus Technologies will
become synonymous with the customer data hub over time and we shall be
working with our international business partners to develop our offerings to
reflect this position."

Celebrus Technologies has implementations across three
continents and offices in London, England and via its US Country Partner,
Zencos in Cary, North Carolina. Its international business Partners include:
SAS Institute, IS Solutions, Teradata Corporation, MicroStrategy Corporation,
Oracle, OnMarc, and BIMA Consulting.

To explain the category further, we have produced a short
YouTube video here at www.youtube.com/watch?v=AV1Cxqjm11Q Please feel
free to forward this to your colleagues and friends.

About Celebrus Technologies

Celebrus Technologies delivers complete, real-time data, on
online individual visitors' behavior, environment and experience, and
processes that in real-time to power Customer Data Hubs, and drive
cross-channel behavioral targeting, real-time personalization & interaction
management. With its tag-free content push, it can also provide a
personalisation overlay for existing web sites and apps too.

Celebrus Technologies captures and analyzes interaction at the
user interface from any mobile or laptop browser, including Flash/Flex
components, video players and many apps.

Celebrus Technologies' systems have come to define a new
approach to the integration of online applications into an enterprise's
Information Architecture. The system's User Interface Capture functionality
provides a definitive, flexible and reusable source of customer, behavioral,
process and performance data from any internet, intranet or extranet
application.

Celebrus Technologies delivers its solutions directly and via
a range of OEM, reseller and system integration partners around the world.
Direct customers include AXA, Belron (Autoglass), directgov, Rank
Interactive, P&O Ferries and ghd. Celebrus Technologies' partners include the
SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle,
Microstrategy, Sybase and BIMA Consulting.

What is a Customer Data Hub?

Customer Data Hubs are a new way of thinking about managing
your online and offline customer interactions. A Customer Data Hub is a place
to accumulate records of customers' and visitors' behavior and experience of
an enterprise.

These records typically contain a "customer profile" for each
visitor, this profile will hold static information about visitors - things
like their name, address, account number etc. and the Hub will also contain
"behavior records", that record individuals undertaking specific actions or
activities (like purchasing or searching for products, or registering for the
site).

In this way the Customer Data Hub becomes a place to hold all
the key business and behavioral data for a customer. Some companies just use
these hubs to keep track of online visitors and activity, but they can be
used to compile a complete cross-channel view of the customer. Other
businesses also augment a customer record with data from BI or other systems
- adding information like suggested credit limits, or "next best offer" or
"product recommendations".

Adding this type of data is important as the second reason for
implementing a customer data hub is that they can be used to drive
personalized messages to the visitor or to drive trigger-based marketing
campaigns.

Customer Data Hub can drive dynamic programs like Basket
Re-marketing, Customer Retention, Behavioral Targeting and even provide
triggers for key business processes like Churn Management or Anti-Fraud
programs.

    For further information, please contact:

    Malcolm Duckett               Will Gardiner
    Celebrus Technologies         itpr
    Tel: +44(0)1635-230-630       Tel: +44(0)1932-578-800

Malcolm Duckett, Celebrus Technologies, Tel: +44(0)1635-230-630, Will Gardiner, itpr, Tel: +44(0)1932-578-800