Ovum Puts AppSense at the Centre of the User Virtualisation Revolution

By Appsense, PRNE
Tuesday, April 5, 2011

LONDON, April 6, 2011 - -"User Virtualisation Provides an Excellent Approach to any Windows 7

Ovum, an independent industry analyst firm, has produced a
Technology Audit positioning AppSense as the market leader in the User
Virtualisation sector. Ovum recommends that all enterprise organisations with
1000+ employees could benefit from AppSense's technology and should conduct
an initial assessment.

According to Ovum, AppSense separates the user from the
desktop, and stores and manages all user related information with their User
Virtualisation Platform; this provides a managed user experience irrespective
of the connection, desktop platform, delivery mechanism, location or device
being used. The IT department's role is then to provide invisible management
and control. AppSense's innovative technology means it is the first vendor to
solve the difficult challenge of how to offer a complete personalised
experience on non-persistent desktops, an "Achilles heel" for many desktop
virtualisation solutions.

Roy Illsley, principal analyst at Ovum, comments: "Ovum
considers that AppSense has developed a solution which enables the end-user
organisation to deploy the type of desktop strategy that suits its
requirements, rather than deploying a compromised, one-size-fits-all

Ovum also recommended AppSense solutions as an excellent
approach to any migration strategy. Illsley adds: "Many organisations are
currently assessing how they manage Windows migration, transferring from
Windows XP to Windows 7, or from locally installed applications to
virtualised applications such as Microsoft Application Virtualisation
(App-V). This is a really hot topic at the moment, and the AppSense approach
is a cost-effective and viable option."

The potential for User Virtualisation is strong with
investment banks Morgan Stanley and Goldman Sachs estimating the market will
be worth $2 billion by 2015. This potential was recently recognised when
Goldman Sachs announced $70 million funding for AppSense in February 2011.

Illsley concludes: "AppSense User Virtualisation will span all
desktops, not just VDI (Virtual Desktop Infrastructure), meaning that the
market potential for User Virtualisation covers physical desktops, virtual
desktops, and server-hosted shared desktops. Based on current AppSense
growth, the User Virtualisation market could very well be bigger than the VDI

Darron Antill, CEO at AppSense, adds: "Ovum's view on the User
Virtualisation category mirrors our own. The demand for User Virtualisation
is growing exponentially and we believe that AppSense is perfectly poised to
meet this demand. The validation from Ovum further cements our position as
not just the market leader, but also an innovation leader in User

Notes to editors

A copy of the Ovum Technology Audit "AppSense Virtual User
Infrastructure" is available on the AppSense website
www.appsense.com/ovum. Or to request a copy contact Harvard PR via the
details below

About AppSense

AppSense (www.appsense.com/), the leading provider of user
virtualisation solutions for enterprises, makes physical and virtual desktop
deployment possible by ensuring a seamless user experience across all
delivery platforms. AppSense accelerates multi-platform desktop deployments
by eliminating costly user management tools, enabling single-image
application delivery, and ensuring users have the same experience from any
desktop. AppSense technology is used around the world by companies such as
JPMorgan Chase, United Airlines, RBS, the UK's Department of Work and
Pensions and TFL. Its technology alliance partners include Citrix, Microsoft
and VMware.

AppSense was founded in the UK and its development team is still based in
Warrington. Its corporate headquarters are now in New York, and it has
additional offices in San Jose, Munich, Melbourne, Amsterdam, Paris and Oslo.

For the latest news and information:

- AppSense Blog (appsense.wordpress.com/)

- AppSense Twitter Feed (twitter.com/appsense)

- AppSense YouTube Channel (www.youtube.com/user/AppSense1)

- AppSense Supporting Documents

For further information please contact: Stephen Smith, Harvard PR, AppSense at harvard.co.uk , +44(0)207-861-2835.

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