Sports Glasses Company set for Re-Brand

Online Retailer Turns to Norwich Based Marketing Firm to Promote Re-Brand and New Look Website

NORWICH, England, April 21, 2010 - RX Sport, one of the UK's leading online retailers of sports glasses and
sunglasses (www.rxsport.co.uk/categories/Sunglasses/) has recently
undergone a major re-branding effort in order to capitalise on the continued
growth of the prescription sports glasses sector. Amongst the re-branding
efforts has been a brand new website with a greater range of prescription and
non-prescription sports glasses.

James Coakley, owner of RX Sport commented, "We wanted a new look website
to reflect the growing size of our business, as well as the sports glasses
sector." RX Sport has also chosen Norwich based business development firm
TurningFactor.com to promote the site as part of the overall re-branding
effort. Turning Factor spokesman Duncan Johnson stated "James understands the
importance of listening to his customers and his market place. RX Sport is a
great example that the internet businesses do not need to be solely led by
price. James' commitment to over delivering on Customer Service has seen a
substantial increase in repeat business."

With over 30 years of experience in High Street Opticians, James Coakley
founded RX Sport as a home-based business venture focusing on sports glasses
and sunglasses. In 2005 they moved online and have continued to expand their
non-prescription and prescription sports glasses
(www.rxsport.co.uk/categories/Prescription-Sunglasses/) range,
becoming an authorised retailer for brands such as Adidas, Nike and Oakley.

    Notes to Editor

    1. Contact Details: James Coakley, +44(0)1733-270771, james@rxsport.co.uk

    2. RX Sport was founded in 2005 by James Coakley. James Coakley's father
       has been a successful High Street Optician for more than 30 years.
       In 2005 James Coakley saw the gap in the market for Prescription
       Sport Glasses Online and setup RX Sport as a complimentary business
       to his fathers. 

    3. Company Details: RX Sport, www.rxsport.co.uk/

Website: www.rxsport.co.uk/

    Contact Information:

    RX Sport
    Duke of Bedford Stables
    Abbey Place
    Thorney
    Peterborough
    PE6 OQA
    Telephone: +44(0)1733-270771

Contact Information: RX Sport, Duke of Bedford Stables, Abbey Place, Thorney, Peterborough, PE6 OQA, Telephone: +44(0)1733-270771