Steam Iron From Rowenta

Sunday, December 4, 2011

LONDON, December 5, 2011 -

The new steam iron from Rowenta is called the Focus; it truly is the worlds most powerful iron.   As powerful as many steam generators (, this 3050W professional iron produces 180g/min shot of steam, meaning you can tackle the toughest fabrics with ease!

Following customer feedback Rowenta developed an iron guaranteed to take the stress out of the ironing process.  The Focus boasts an anti-scale system which prolongs the life of your iron and prevents damage to your clothes.  In addition the precision tip gives a professional finish on even the trickiest garments.  

A unique Autosteam feature enables you to achieve optimum steam output at each individual setting.  The Microsteam 400 stainless steel soleplate facilitates crease free ironing whilst guaranteeing maximum steam output and ultimate heat distribution.

Rowenta invented its first electric iron in 1919 and has since revolutionised household chores and garment care. The Focus has been developed using Rowenta’s 90+ years of linencare expertise, combining pioneering technology and stylish design.  Rowenta steam iron ( products deliver perfect results and are the linencare choice for professionals in the fashion and design industries.  

Rowenta Focus Specification:

  • Powerful 180g/min shot of steam.  Steam penetrates fabrics quickly and deeply and the intermittent steam bursts ensure ideal moisture and heat ratio for fabrics
  • 3 metre cord and power of 3050W, vertical steaming is easier than ever before
  • Microsteam400 laser soleplate - 400 microholes for optimal steam diffusion to combat the toughest of creases
  • Stainless steel laser compacted soleplate provides excellent glideability and exceptional durability
  • Anti-Scale, Anti-Drip, ensures longevity and  hassle free cleaning.

The Rowenta Focus is available for £74.99 RRP from the website



Notes to Editors - Rowenta Focus

  • Mircosteam400 Laser
  • High precision tip
  • High pressure steam
  • 0-45g/min variable steam
  • Autosteam
  • 180g/min shot of steam
  • Anti-drip  
  • Anti-scale system
  • Auto-off
  • 300 ml water tank  
  • Vertical steam  
  • Thermo control
  • Comfort handle
  • 3050W, 3m cord

For more information on the Rowenta Focus please contact the Groupe SEB press office at
For press office enquiries please contact Samantha Bandack on +44(0)20-7479-4310 or


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