Stena Line Britannica to Launch in October 2010

LONDON, August 9, 2010 - Stena Line has announced that launch of the Stena Britannica,
one of two of the largest superferries in the world, will take place in
October 2010. Joining the Stena Hollandica on Stena Line's North Sea route to
Holland, the two ships will together offer the most modern ferry fleet in the
world.

No expense has been spared in building the ferries of the future.
The launch of Stena Britannica
(www.stenaline.co.uk/ferry/our-ships/stena-britannica/) follows Stena
Hollandica, which entered service in May, together representing Stena Line's
largest ever investment of over GBP375 million.

The ships will together sail the route between Harwich and Hook of
Holland (www.stenaline.co.uk/ferry/our-ships/stena-britannica/),
offering daily day and overnight sailings in both directions. Onboard,
there are 538 cabins, each fitted with Dux beds, the Swedish luxury brand
beds also found in the Burj Al Arab hotel in Dubai, and modern en suite
bathrooms with Hansgrohe fittings. Larger windows provide a feeling of space
and light, while extra touches, such as the complimentary Piper-Heidsieck
Champagne in the Captain's Class cabins, add to the first class service
onboard.

A world away from the traditional ferries of years gone by, the
Stena Line Superferries
(www.stenaline.co.uk/ferry/our-ships/stena-hollandica/) offer onboard
services including free Wi-Fi for all, mobile reception throughout the
crossing and satellite television in lounges and cabins. There are also
buffet and a la carte restaurants, a cinema, bar, lounge, media room and
internet corner. For families, there are children and teenager zones, plus
12 kennels for dogs and a wooden-decked sundeck to allow passengers to relax
outdoors during their journey.

Designed to have a low environmental impact, each Superferry
(www.stenaline.co.uk/ferry/our-ships/stena-hollandica/) is built in
line with Stena Line's Energy Savings Programme. Eco-friendly features on the
new Superferries include catalytic converters, an improved hull design,
highly efficient engines and better combustion rates, all helping to reduce
environmental impact. The ferries (www.stenaline.co.uk/ferry/) have
facilities to recycle glass, cardboard and food waste onboard, while solar
film on all windows excludes up to 82% of the sun's radiant heat, reducing
the energy used by the onboard cooling system.

The largest ferries of their type in the world in terms of
combined passenger and freight capacity, each is capable of transporting 230
cars, 300 freight vehicles and 1,200 passengers.

Departing twice daily, the crossing takes approximately 6.5 hours,
with a choice of day or night sailings in each direction. Departures from
Harwich leave at 09:00 and around 23:45 each day, and at 14.30 and around
22:00 from the Hook of Holland, with early boarding possible to enable
passengers to dine or relax before departure, meaning there's still enough
time for a good night's sleep.

Lead in fares start at just GBP49 one-way for a car and
driver, plus GBP12 per additional adult or GBP6 per additional child (up to
15 yrs, under fours travel free). With a similar pricing structure to low
fares airlines, as the cheaper fares sell out, the prices on popular
crossings will rise, so those booking early make the largest savings. Cabins
are compulsory overnight and optional for day sailings, and start from just
GBP14 per person one-way, based on two sharing.

About Stena Line:

Every year more than 450,000 people cross the North Sea
between the UK and Holland with Stena Line, the largest ferry operator in
Europe and one of the largest in the world. In the UK alone Stena Line, which
operates Europe's most comprehensive route networks, offers two daily
crossings on its Harwich to Hook of Holland route as well as over 30 daily
crossings on its five different routes to Ireland (Stranraer to Belfast,
Fleetwood to Larne, Holyhead to Dublin, Holyhead to Dun Laoghaire and
Fishguard to Rosslare) providing fast and efficient crossings with excellent
onboard services and facilities.

    For further press information please contact:

    Richard Rigby
    bgb
    91 Waterloo Road
    London
    SE1 8RT
    +44(0)20-7902-2990
    www.stenaline.co.uk

For further press information please contact: Richard Rigby, bgb, 91 Waterloo Road, London, SE1 8RT, +44(0)20-7902-2990