Strictly Final To Spur Further Sales in 3DTVs

LONDON, December 15, 2011 -

- Leading electrical retailers Currys and PC World say 40% of their TV sales are now 3DTVs -
- Sales in home entertainment tech continues to soar with one TV sold every second during the Christmas sales period-

Currys and PC World, the UK’s leading electricals retailers, reports that sales in 3DTVs have breached the 40% mark for the first time ever.

The retailer predicts that further sales in 3DTV sets will continue to peak this week - catalysed largely by the much anticipated broadcasting of Britain’s favourite prime time show Strictly Come Dancingin 3D this Saturday.

Earlier this year, the retailer reported sales in 3DTVs alone to have grown 500% since last year, with 3DTVs now accounting for two in every five TVs sold since the technology became more accessible to the mainstream market. Last month, Currys and PC World launched its Logik 3DTV - the first set of its kind to be priced at just under £350.

Sales generally within the home cinema technology have risen significantly, with Currys and PC World recording an 83% year-on-year growth in the category.  Figures from last year showed that 1 TV was sold every second during the Christmas sales, with the retailer predicting a similar, if not better-than-expected, performance this year.

Phil Samuels, Category Director, Dixons Retail comments: “Consumers are upgrading their home entertainment tech by taking advantage of some fantastic deals on the most covetable TVs and cinema systems around, with 3DTVs really taking off. Strictly is one of Britain’s best loved shows and the Final is set to be a momentous occasion - the perfect excuse to snap up a 3DTV set ahead of Christmas and watch the passions flare up with the twirl of sequins as if you were in the Blackpool ballroom yourself!”

About Currys and PC World

Currys and PC World are the largest specialist electrical retailing and services operators in the UK & Ireland. Most recently, they have created exciting new store designs, including Megastores and 2-in-1 Currys & PC World superstores. This gives customers the best of both formats, as well as a wider selection of available products including wireless speakers, televisions, laptops and computers.

For more information or for interviews with Dixons Retail category managers, contact the Dixons Retail Press Office at M&C Saatchi PR:
Email: dixonsretail@mcsaatchi.com
Tel: +44(0)20-7544-6000