Superbreak Announces Launch of 'Matilda, A Musical'

YORK, England, October 15, 2010 - Superbreak, the theatre break specialist, has announced the exciting
addition of the RSC's 'Matilda - A Musical' to their theatre break programme.

The adaptation of Roald Dahl's classic novel by Dennis Kelly, with music
composed by Australian comedian Tim Minchin, is set to burst onto the stage
on 9th November 2010 at the Courtyard Theatre in Stratford-upon-Avon. The
Yorkshire based tour operator has already secured a number of hotel and
ticket packages ahead of its opening and hopes the addition of this new
musical to their theatre break programme will provide customers with an
alternative to their extensive London theatre breaks.

Last year, thousands of passengers travelled to Stratford-on-Avon on a
short break with many adding sightseeing passes and theatre tickets to their
break. The tour operator hopes the addition of Matilda A Musical
(www.superbreak.com/theatre/matilda_a_musical_musical-807.htm) to
their theatre breaks programme will only enhance their theatre break product.
Superbreak's on-going relationship with the RSC and Courtyard Theatre in
Stratford has allowed them to secure a range of hotel and ticket breaks
catering for both for families and couples alike.

Head of Theatre at Superbreak, David Thomas, commented: "Matilda, a
Musical is going to charm both parents and children, I'm confident it's going
to be a huge hit. The RSC in Stratford is becoming increasingly popular with
our theatre break customers who are more and more willing to venture out of
the capital to see great theatre".

Theatre breaks have proven to be a big hit with Superbreak customers with
over 150,000 passengers travelling to London on a theatre break in 2009
alone. Flexibility and choice are what helps set Superbreak apart in such a
competitive market. Customers have the ability to make their stay longer, add
a return rail journey and pick from a selection of sightseeing passes to
ensure customers can create their own theatre break. The tour operator also
offers a choice of hotels in and around Stratford itself to allow customers
both choice and value whatever the budget.

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks and hotels throughout the UK. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking city breaks (www.superbreak.com/international-hotels.htm)
in 2-5 star hotel accommodation throughout Britain for the leisure traveller.
Superbreak holds allocations of rooms at all hotels and can make bookings up
to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
Dhabi, from London to Lourdes and with great availability and rates for
theatre breaks, events at the O2 Arena, various popular attractions and
national and international rail partners, Superbreak can offer an outstanding
depth and breadth of UK and Overseas short break products including Edinburgh
hotels (www.superbreak.com/edinburgh-hotels-ED.htm) and hotels in York
(www.superbreak.com/york-hotels-YO12.htm).

    Press Contact:
    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44(0)1904-436043
    www.superbreak.com

Press Contact: Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(0)1904-436043