Superbreak Reports Substantial Growth in Seaside Breaks

YORK, England, August 4, 2010 - Superbreak, the weekend break specialist, has reported a substantial
growth in sales for UK seaside destinations as the summer holiday season hits
and the August Bank Holiday approaches.

Superbreak has secured a number of affordable 2, 3 and 4 night breaks in
a range of popular seaside locations to appeal to the ever price-conscious
traveller. With the re-introduction of hotels such as the Big Blue Hotel in
Blackpool as well as the ever-expanding mystery hotel range, families and
couples alike can enjoy a taste of the British seaside without having to
break the bank this summer.

Best sellers for the year so far include the Norbreck Castle in
Blackpool, which offers both breakfast and dinner from GBP65 per person and
the Roundhouse Hotel in Bournemouth (
www.superbreak.com/bournemouth-hotels-BO2.htm), which offers customers
discounted rates when staying three or four nights. What makes these packages
even more affordable is the ability to add a return rail journey from any UK
mainline station.

This year, southern coastal areas such as Brighton (
www.superbreak.com/brighton-hotels-BS2.htm) and Bournemouth are
proving to be the most popular by far with 30% and 44% revenue growth
reported in each destination respectively. In a similar vein, sales for short
breaks to Blackpool have increased by 50% year on year and searches for hotel
breaks in this area continue to rise.

Director of Marketing at Superbreak, Will Dunnett, commented: "Our hotel
contacting team continue to source a range of offers at seaside locations
across the UK to ensure our customers get the very best value for money
possible. Both searches and bookings are on an upward trend and we expect to
see this continue in the lead up to the August Bank Holiday weekend."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks and hotels throughout the UK. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking cheap weekend breaks in 2-5 star hotel accommodation throughout
Britain for the leisure traveller. Superbreak holds allocations of rooms at
all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
Dhabi, from London to Lourdes and with great availability and rates for
theatre breaks, events at the O2 Arena, various popular attractions and
national and international rail partners, Superbreak can offer an outstanding
depth and breadth of UK and Overseas short break products such as weekend
breaks (www.superbreak.com/short_breaks/UK_weekend_breaks.htm) and
London breaks (www.superbreak.com/london.htm).

    For further information on Superbreak or on this PR, please contact:
    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44(0)1904-436043
    www.superbreak.com

For further information on Superbreak or on this PR, please contact: Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(0)1904-436043