Survey Sampling International and Opinionology to Combine, Creating the Only Complete, Global Sampling, Data Collection and Data Analytic Solution

By Survey Sampling International ssi, PRNE
Wednesday, June 1, 2011

SHELTON, Connecticut, June 2, 2011 -

- Two Sampling Leaders Will Unite under the SSI Brand

Survey Sampling International (SSI) and Opinionology today announced that
they have entered into an agreement to combine, pending regulatory approval,
bringing together two of the world's leading global providers of sampling,
data collection and data analytic services. Operating under the SSI brand,
the new company will deliver the only comprehensive sampling solution to
support every phase of the survey research process, with best-in-class
online, landline telephone, wireless/mobile device and mixed access

The newly-combined organization's expanded global footprint will reach
research participants in all major regions around the world, including the
Americas, Europe and Asia-Pacific. In addition, it will offer the widest
range of respondent sources, giving clients worldwide access to consumer,
healthcare and B2B audiences. As a result, the new company will have the full
breadth of resources to ensure clients successfully engage their target
populations for every research project-even those focusing on the
hardest-to-reach segments.

With 1,300 employees in 30 offices that span every time zone, the new SSI
will provide clients with 24/7 service coverage, as well as local expertise
to drive effective research in every target region. In addition, with 50+
years of combined sampling experience and a dedicated Knowledge Team of
senior methodologists, it will offer consultative guidance to ensure optimal
questionnaire design, respondent engagement and research results for its

"With a 20+ year history of working together, similar cultures and shared
legacies of quality, innovation, customer focus and methodological
excellence, SSI and Opinionology are ideal partners," says Kees de Jong, CEO
of SSI, who will continue as CEO of the new company. "By uniting two global
leaders, we will provide an unprecedented level of support. Together, we will
offer an unparalleled scope of solutions…the strongest operational
efficiencies…the highest standards of data integrity…the most
sophisticated technology platforms…and the broadest, most diverse
respondent access, across all countries and audiences."

David Haynes, CEO of Opinionology, who will serve as President and COO of
SSI, shares de Jong's enthusiasm saying, "As a unified entity, we will have
even greater resources to support continued investment in product innovation,
technology advances and process improvements, ensuring we create the
next-generation services to meet our clients' changing research needs. Our
combined organization also will continue our shared commitment to knowledge
leadership, focusing on research to advance sampling and survey design. We
have the greatest intellectual capital in the industry and will use that
resource to drive ongoing enhancements-from faster turnaround to wider
reach-for our customers."

In addition to de Jong and Haynes, the new SSI's leadership will include
Charles Gottdiener of Providence Equity Partners, who will serve as Chairman
of the Board. Simon Chadwick, SSI's current Chairman of the Board, will
remain on the board and play an active role guiding the new company.

About SSI…

Bringing together world-leading sampling experts Survey Sampling
International and Opinionology, SSI is the premier global provider of
sampling, data collection and data analytic solutions for survey research.
SSI reaches respondents in 72 countries via Internet, telephone,
mobile/wireless and mixed access offerings. Value-add services include
questionnaire design consultation, programming and hosting, online custom
reporting and data processing. SSI serves more than 2,000 clients, including
48 of the top-50 research organizations. SSI has 30 offices serving clients
around the world.

Ilene Siegalovsky, Vice President, Global Marketing, +1-203-567-7230, ilene_siegalovsky at

will not be displayed